I saw this on a Twitter thread of Glinner, in which he said I'd better be careful. I'm extremely drunk and might tweet something like "Women menstruate".
I followed a few of the tweets and found this website :
periodpositive.wordpress.com/
This is where apparently media & menstrual product companies now working from and get the language. All about "inclusive" language. The words "woman", "feminine", "female" are taboo.
Grovelling apologies offered; I would have thought this was satire had I seen it anywhere else:
rubycup.com/blogs/news/we-need-to-apologize