Upfield (manufacturers of Flora marg, and Proactiv) don't want Mumsnet to buy their products any more

[Barracker]

They've made the decision to 'no longer work with Mumsnet' because they want to 'treat everyone equally' because of their 'values'.

By this I'm sure they mean any woman who uses this site should definitely NOT buy their products. That would be an unpleasant association between mumsnet and their values that would be too much to bear.

Here is a helpful list of their products that they don't want in any way associated with Mumsnet:

Country rock
Flora
Rama
BlueBand
Lätta
Flora Proactiv
Becel
I can't believe it's not butter

Please don't sully their brands with any association from you, you horrid mumsnetters. Your money is tainted with unacceptable values.

Seriously? Fake butter company derides huge social media platform for wrong think.
Can't have actually read many posts. Ah well Flora, if you are going to tar everyone with that kind of judgy-ness I guess you won't miss my custom either.

Flora shouldn’t be classified as food.
I am delighted to discover another reason not to buy the awful stuff.

Chemicals and sadness 😂😂😂😂🥊
Flora

I wonder what the investigation was.

Flora has been total shite since they changed the recipe a few years ago. I moved to Lurpak and haven’t looked back.

Rufus DON'T LOOK

Kittens : twitter.com/upfieldglobal/status/1182644210803101698?s=21

Kerrygold is lovely. Is butter and tastes like it. But omg expensive but at least you know it’s no5 palm oil chemical shite

Rufus DON'T LOOK

Wait? What?

Oh man! You’re spoiling her orchid

Shes gonna be unbearable now

Just in time for my 11pm Sainsbury's order cut off, out came the Flora (I don't eat it but DH does did )
But what's the marmite thing? I'm keeping up the ocado boycott (even though I was a super-customer that used to get freebies to test every month), but I have marmite every day and have done for >30 years...

Another one who can't boycott what they'd never buy anyway - but I'm identifying as boycotting their nasty fake butter shite. The real thing! Accept no substitutes.*

*still talking about butter. Honest.

I fucking love butter.

I Can't Believe People Eat That Shite When They Could Eat Real Butter

Thanks Orchid! Apparently we've found the person who genuinely likes Flora and it's Mimmymum.

I never eat anything with trans-fats in or any Marge that identifies as butter

I'm sulking.

1. I have a day off FWR and holy hell breaks out

2. Why do none of the brands I buy ever go WokeBroke so I can boycott? I want to boycott!

Is that why you were swearing like the lawless outlaw you are? Made me laugh.

Possibly there's a connection between crap products and wokeness? The non-woke have better taste? The woke are willing to quite literally swallow anything even if it has very little nutritional value?

I wouldn't be surprised if Woke Brands the food edition turned out to be basically the real life equivalent of the stuff Famine was pushing in Good Omens, expands your waistline while giving you malnutrition.

What makes me laugh even more is the puzzlement in my Dunnett reading group that the top Google hit for Lang Cleg is no longer a Dunnett link but a certain “G C feminist” being slagged off on Twitter.
-What is a GC feminist, they wondered.
I had a very productive chat!

I only buy Cornish butter with sea salt. I am a butterwanker

Lang's famous!

Under my old screename the Daily Mail quoted me in one of their earliest articles about all of this, which which quite funny.

We need to recruit the chefs now, cause you know they want nothing to do with pretendy butter. Accept no substitutes for the thing you actually want!

These brands are now owned by KKR, a huge investment company.
www.theguardian.com/business/2017/dec/15/unilever-sells-household-name-spreads-to-kkr-for-6bn

en.m.wikipedia.org/wiki/Kohlberg_Kravis_Roberts

I find it hard to believe that a multinational hedge fund, with a founder who donated $1 million to Donald Trump, is operating from a position of values.

It’s much more likely that after the acquisition, KKR are realigning the advertising of those products in line with all their other products. Some woke lower-level management bozo probably thought he could get some social brownie points from announcing the inevitable in terms of values.

Not buying their products is a good move anyway. Eating and buying low down on the food chain is better for you.

Well I found my way to this thread because of the AIBU one and googling to find out what the problem was.

Meh. I use butter or on plant based days, Pure.

I find it hard to believe that a multinational hedge fund, with a founder who donated $1 million to Donald Trump, is operating from a position of values.

Someone go tell the TRA’s tweeting triumphantly about covering everything they own in Flora ( - not envy) that they are funding Trump.

Thanks for the list - deffo not buying any of those companies' products again.