Upfield (manufacturers of Flora marg, and Proactiv) don't want Mumsnet to buy their products any more

[Barracker]

They've made the decision to 'no longer work with Mumsnet' because they want to 'treat everyone equally' because of their 'values'.

By this I'm sure they mean any woman who uses this site should definitely NOT buy their products. That would be an unpleasant association between mumsnet and their values that would be too much to bear.

Here is a helpful list of their products that they don't want in any way associated with Mumsnet:

Country rock
Flora
Rama
BlueBand
Lätta
Flora Proactiv
Becel
I can't believe it's not butter

Please don't sully their brands with any association from you, you horrid mumsnetters. Your money is tainted with unacceptable values.

@MNHQ- I can’t believe it’s not acceptable....

Why was my post at 14.53 deleted?? Am genuinely baffled as to what could have breached guidelines??

excellent, my lifetime boycott of pretendy butter can continue unabated then

I buy Flora Proactiv. I am in favour of discussion and free speech.

I don't want to buy a product from a manufacturer that doesn't seem in favour of free speech, no matter what the topic.

Hello Benecol spread.

PS I don't think I've ever noticed any Flora advertising on here so I imagine MNHQ aren't going to be sobbing into their piggy bank over this.

Oh jesus please us....

Aibu thread deleted

Message on AIBU thread says its been deleted because there's already a thread about it here.

Since when was that a thing? Only allowed to talk about something on one board at once?

Any suggestions for good dairy free alternatives? Flora won't be on our shopping list from now on following this announcement.

I used to make my own before cravings for vintage cheese led me astray. It's dead easy to make at home if you have a mixer. Here's a recipe. lovingitvegan.com/homemade-vegan-butter/

ince when was that a thing? Only allowed to talk about something on one board at once

Oh it’ll be one of the brand new rules that no one knew about til MNGQ decided 2 minutes ago

Its not a TAAT

Ive seen it many times as FWR can be seen as niche and posters want to bring it to everyone’s attention

They have gotten even more intense about modding these kinds of topics.

Oooh GC

Obvs HQ

Are MNHQ actually directing people to the FWR board ? Well that's a first.

Did they delete the AIBU thread? Aww shame. I realised I had flora in the fridge which I bought for school baking. Only spread stuff that my corner shop sells

GQ...fuck me

Gentlemen’s quarterly...freudan slip

Deletion message on AIBU thread:

Message from MNHQ: Hi all, as there is already an active thread about this subject on the Feminism boards we're going to close this one.

God forbid that feminism should be allowed to taint any other board. Even the bear-pit that is AIBU. Keep the feminists safely coraled in FWR lest they corrupt the masses. Women, know your place.

MN are under a Krieg light today. They are probably having to moderate like they've never moderated before, and watching two threads about the same thing must be quite confusing.

I do love how much traffic Mimmymum sends to MN. Even the trolls are quite entertaining (well the women psyching them out are in any case!)

And I really love how many extra people peak trans thanks to her efforts. She's being screenshotted and and shamed all over the shop. Bless, she really doesn't understand Twitter does she?

barbara

God forbid that anyone else on mumsnet should be concerned that mumsnet has been dropped from a campaign as they arent considered inclusive enough

I mean if i agreed with flora I’d want to know so i could leave mumsnet and never darken their door again and if i disagreed with flora i woukd want to know so i could boycott flora

www.mumsnet.com/Talk/site_stuff/3715275-The-deletion-of-the-Upfield-thread-on-AIBU

tempory

I agree re rock and hard place

I have to say their twitter timeline of 'yay go flora' is comedy gold.

Loads of people with questionable looking hygiene who don't even look as they go outside, much less bake.

No wonder Unilever hived off these shitty brands.

Do vegans not care about palm oil though? I thought they did. Or do they only care about animals that people eat, not animals that die through habitat erosion? Difficult to know.

You know, there would probably be a lot less of the new thread in site stuff and complaints here that MNHQ obviously would like to stop if they'd actually explain why they're doing things that don't make sense to the rest of us.

Which thread, Orchid? I want to see too!

I want doesnt get kittens

Where the fuck did that come from 😳

Mother? ......is that you?

Bloody hell, it's like being a teenager again, except you're channeling my dad rather than my mum.

People who want to put convicted rapists and pedophiles in prisons, rape shelters, and toilets with women and children are the ones who hate women and children. It's funny how fast "diversity" turned into another tool to oppress women.