I'm not sure people do generally watch sport because of an over riding appreciation for fair competition. They watch it to be entertained.
If a referee decision goes against their team, people get very exercised about fairness. If it goes for their team, even if it's proved to be in error, you don't see people clamouring for a replay.
Males in women's sports will get traction if it is waved through by governing bodies, because any dominant force in a sporting event will gain followers and there is big money involved in the top end.
Relying on the goodwill of people for whom this is a lucrative business, is about as fucking naive as I can imagine, tbh.