Heritage is part of a network that includes the Independent Women's Forum:
"Opposition to other feminist ideas
The IWF opposes many mainstream feminist positions, describing them as "radical feminism". IWF-affiliated writers have argued that the gender gap in income exists because of women's greater demand for flexibility, fewer hours, and less travel in their careers, rather than because of sexism. In an article for the Dallas Morning News, IWF Vice-President Carrie Lukas attributed gender disparities in income to "women's own choices", writing that women "tend to place a higher priority on flexibility and personal fulfillment than do men, who focus more on pay. Women tend to avoid jobs that require travel or relocation, and they take more time off and spend fewer hours in the office than men do. Men disproportionately take on the most dirty, dangerous and depressing jobs."
The IWF also argues that feminists manufacture domestic violence legislation that "is misleading because it is premised on and mean to advance feminist ideology." This falls under their larger belief that "feminists ... lie about data, are opportunistic, construct men as the enemy, and cast women as helpless victims."
Conservative commentators have praised the IWF; Linda Chavez credited Women's Figures: An Illustrated Guide to the Economic Progress of Women in America, a 1999 book published in part by the IWF, with "debunk[ing] much of the feminists' voodoo economics." Writing in Capitalist Magazine, John Stossel cited Michelle Bernard's 2007 book Women's Progrss as evidence that "American women have never enjoyed more options or such a high quality of life."
Some writers have asserted that feminist rhetoric is used by the IWF for anti-feminist ends. A New York Times editorial described the IWF as "a right-wing public policy group that provides pseudofeminist support for extreme positions that are in fact dangerous to women." "
If you want the links they go from here
www.sourcewatch.org/index.php/Heritage_Foundation
To here:
www.sourcewatch.org/index.php/Americans_for_Prosperity#AFP_Launches_Campaign_to_Promote_Trump_Judges
To here:
en.wikipedia.org/wiki/Independent_Women%27s_Forum#Opposition_to_other_feminist_ideas
This isn't walking with the devil to the end of the bridge. This would be the devil walking you to the middle of the bridge and claiming your ideas.
Flat out co-optation, mainly because the RW is losing it's appeal among women.