Gillette advert

[GoulashSoup]

This popped up on my face book.

It is not going to solve all our problems but encouraging men to challenge other men’s behaviour is a good start.

That should be cause for reflection but all I see is doubling down

Feminism has always been disparaged

Feminist = Vegan. What a bizarre comparison” - The similarities are both movement’s activists are no longer generating sympathy for their causes and are now both actively turning people against their causes.

Yeah mate, I don't think you've got the memo. Mumsnet, a site largely populated by women, has 12 million unique users per month.

The feminist board is the third most popular board out of hundreds (after AIBU and relationships).

And in case you think this is going in the direction that you seem to have predicted, you couldn't be more wrong.

In the last year alone, the number of people choosing this board as their entry point has increased twelvefold.

The line crossed seems to be that now the more feminists campaign the less popular feminism becomes and the less sympathy there is.

So you seem to be as wrong about this ^^ as you are about everything else.

I'm not sure if you just don't understand, but everybody realises it is you who is annoyed. Presumably because women calling out sexism and misogyny is irritating the life out of you.

Maybe the feminist vegan comparison not as daft as first seems. Veganism is becoming mainstream. Youth are into it. Our local estate agents now a vegan restaurant. Most people I know cutting down on meat and happily swapping vegan recipes....

MsT that's a very good point, actually. I mean, your average agit-twat like Piers Morgan might enjoy ripping the shit out of vegans, but I've never known as many personally in my life before, and the range available at my place of employment is getting more extensive by the week.

I have a 12 year old with finger on pulse- it’s in to be vegan. And a feminist. They are selling feminist poetry books. In Urban Outfitters. Oh gosh it must terrifying to be piers Morgan and Gordon Ramsay . I have seen the future and it’s vegan, feminist and very very cool.

Fem-gan

Could have a ring to it I guess ...

For those who are very angry with both feminism and vegans, I reccomend the work of Carol Adams.

She gave a fascinating talk at FiLiA 2018 about the sexual politics of meat.
I found her observations about the use of sex-stereotypes in meat advertising particularly eye-opening@

caroljadams.com/examples-of-spom/

Sympathy? Nah - overrated. I’d settle for not having to wonder whether I should cross the road cos there’s a man walking behind me.

But men do make adverts all the time telling women how to have cleaner washing, swishier hair, smoother skin, slimmer bodies etc etc and there is not this kind of ridiculous outcry!!

Because women are the 'gender' that delights in doing as we're told, and being subservient. Men have got all cross because they're naturally leaders and don't like being told what to do and they already know how to be decent and do it always.

/bullshit

Show me an advert where a man is depicted strangling or battering a woman accompanied by a voice over encouraging men to engage in said behaviour..

Every ad that objectifies and dehumanises women, reducing them to a collection of body parts is a step along the way to seeing them as possessions or ornaments to be coveted, owned, abused and discarded.

It's really touched a nerve, that's for sure.

Sorry. I can't resist this response to Gillette's ad.

Not to sounds cynical, but Gilette have probably realised that women do the majority of the shopping, so anything that speaks to them will be a winner, regardless of whether their neanderthal husband is offended by it!

I imagine that once the MRA has clicked his down-vote he will forget all about it and not trouble himself to boycott Gilette over it, so even if he buys his own razor it probably won't affect sales much.

Haven't RTFT yet but this is spot on. Plus of course neckbeards don't use Gillette razors.
In fact many men don't bother to shave any more (and nobody calls them out on looking like they slept on a park bench) so I'm guessing those that do are mostly wived up. Genius.

from Guardian article:
www.theguardian.com/world/2019/jan/15/gillette-metoo-ad-on-toxic-masculinity-cuts-deep-with-mens-rights-activists

"The ad was directed by Kim Gehrig of the UK-based production agency, Somesuch. Gehrig was behind the 2015 This Girl Can advertising campaign for Sport England and “Viva La Vulva”, an advertisement for Swedish feminine hygiene brand Libresse.

Some people took issue with the advertisement because it was directed by a woman. The Conservative Canadian political commentator Ezra Levant wrote: “A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men … Count this 30-year customer out.” (continues)

'Viva La Vulva"

thread:
www.mumsnet.com/Talk/womens_rights/3439735-viva-la-vulva-ad-title

I do think the advert is aimed at women though. We get a lump in our throat at the prospect of men acting nobly and young boys blossoming into noble young men...

and the blokes just get the hump.

I had more male friends sharing it and speaking approvingly about it on FB than female friends.

Its started a lot of conversations.

theOtherPamAyres lol!

I had no idea the male of the species was so limited in comprehension skills.

I assume that this is sarcasm and you actually think men are able to "comprehend" things quite easily. So I still find it odd you see no reason any many could find such an explicit advert patronising.

The ad is not only about how men treat women, it as an advert by a woman telling men how to they ought to parent male children as well, implying they are doing it wrong. As much as you grope around for an example of an advert, made by a man, telling women how they should mother female children, there isn't one that I can think of. Anyway since your position is clearly that everything about the advert is perfect and no man anywhere has any right to feel patronised by any part of it there is no point discussing this any further.

" As much as you grope around for an example of an advert, made by a man, telling women how they should mother female children, there isn't one that I can think of"

Except for every formula milk advert ever, maybe?

Oh, sorry, you wanted one specifically about how mothers should parent female children:

What about this pink hoover "to help Mummy tidy!"

pretend mum chores fun game

pretend make up set pretty role play toy for girls

If a man would like to make an advert suggesting that I could improve my approaching to parenting by not buying housework toys for my daughters marketed at girls then I promise I won't get all indignant about it.

Really. I'd welcome it.