Gillette advert

[GoulashSoup]

This popped up on my face book.

It is not going to solve all our problems but encouraging men to challenge other men’s behaviour is a good start.

I love that India finds it so hard to conceal that they really don't understand MN at all, and use a discussion about men having a curfew as an example of women being aggressive.

I mean, I can't recall the discussion myself, but knowing the views of the women here, I'd lay bets on it being something in response to women being advised not to go out after dark because of dangerous men, and some bright women saying "Why should women have a curfew, when it's the men causing the problem? Why don't the men have the curfew?"

That kind of intelligent response is, charitably, a bit beyond the remit of India's understanding, one suspects.

I only seem to be affected by food adverts

And one of the hoover ones which makes me not want to buy that hoover...but i cant remember which one it is...gtech mebbe?

Having said that i fast forward loads

“rytonsister

Saw this in the bbc and am wondering why so many men have take to Twitter to decry the concept!!
Ridiculous. ”

Because many people don’t want powerful corporations trying to tell them what values they should hold and how they behave. Many people find preaching annoying and when it’s preaching not out of genuine conviction but preaching in a cynical attempt to sell a product through virtue signalling it’s down right insufferable. The proof will be sales figures a year from now. I predict a spike in sales from the right on crowed followed by a slow long lasting decline. A corporation has effectively taken a side in a culture war of sorts.

To get women, who control the vast majority of household spending, to buy Gillette razors rather than other brands!

Oh yes, indeed! I thought there was something else.

I think this is very interesting. Setting aside the commercialism.

The behaviour of the men in the ad is undeniable. It's too familiar, to everybody.

The cries of NAMALT are predictable, but also highly refutable in terms of what they're trying to say.

#MeToo also had a backlash (a very similar one, of course). And the backlash was every bit as telling as the original reason for the campaign.

So at the very least, it's getting people talking. Anything that gets that 98% statistic out there is important.

I'm a little surprised at how much of a big reaction it's had from MRAs, to be honest. Unless they see it as a direct threat, which is great.

And yes, Willoughby actually tells people to come and check out this board! Brilliant MN promotion there Inds.

“#MeToo also had a backlash (a very similar one, of course). And the backlash was every bit as telling as the original reason for the campaign.“

The backlash being that according to polling people are now less likely to believe someone who says they have been sexually assaulted than they were before the campaign started? Is that the backlash you mean? I haven’t seen anything else.

No MarshmallowSnowDon.

The backlash that said Jesus Christ, you can't even smile at a woman now. It's only a bit of banter. What, we can't even flirt now?!

And the one thread which, memorably, exemplified the problem. Where a man said I don't understand why women didn't report all this harassment at the time, and the response was because they wouldn't be believed. And he said, I'm finding that difficult to believe.

I remember that one datun

Bless him...and even after it was explained to him he still didnt get it

(Do we still get deleted for saying bless?)

Golly, I missed that thread. Stunning.

Oh yes, indeed! I thought there was something else.

No - I'm not that deep a thinker!

Just I think three separate convos going on: content of video (I quite liked it); whether the messenger is sincere or appropriate (I think not); if we are happy because this advert is good for us, how can we moan when P&G advertise with messages that are bad for us?

if we are happy because this advert is good for us, how can we moan when P&G advertise with messages that are bad for us?

Oh I can easily do that.

One of the remarkable things about this advert is it has reduced any number of women to tears.

Which neatly illustrates how resonant and all-pervading the issues around male abusive behaviour are, really.

Nah, I'm well fucked off with it now. The men at the conservative end who I am aware of, are just doing the same bollocks that has been referenced from #MeToo - the defensive "Well I don't need anyone to tell me bullying is wrong etc." They are all good individuals, end of thought.

So essentially, you've got an emotive ad that will resonate with women who already understand the impact of abusive males, will give the woke-bros something to ping around with Piers Morgan, and will do feck all to affect the men who can't see past the end of their nose in the first place.

Sadly, I think any decent man who understands the message won't need Gillette to reinforce it, and those who don't won't listen anyway, particularly because it's blown up up into such a gladiatorial showdown among men.

Let them argue it out if they must, I guess that's a genuine positive. I shall be exceedingly surprised if this is some sort of tipping point in cultural consciousness, though.

I shall be exceedingly surprised if this is some sort of tipping point in cultural consciousness, though

Oh christ no

Its just nice to see something that isnt 'oooh look at the heroic men doing heroic stuff' juxtaposed with 'oooh look how excited that woman is with her new hoover'

Yeah, Rufus, and I do see it. But you know, crumbs under the table are hard to get inspired by.

It's very lowering that women are inspired by those crumbs, though.

Im not inspired

No interest in finding out what razors dh, ds1 and ds2 use so i can persuade them to change

Its an advert i wouldnt have even seen unless someone started a thread

Even hoover adverts send me into full on attack mode so i dont watch adverts...and car adverts

And shampoo adverts

And the bbc advertising THE ACTUAL PROGRAMME IM ALREADY WATCHING

Yes, this ad is manipulative and mawkish and we can see through it easily. But I do think this is new, not necessarily a game changer, but like the recent Nike ad, it does a reflect some kind of shift. Or at least a challenge to some hideously entrenched views. If selling razor blades is a by product of fucking off MRAs, that’s ok with me.

My teenage DS told me the boys at his school were discussing it today. This is good too.

'My teenage DS told me the boys at his school were discussing it today'

That's so good to hear. I only just got around to watching it and I don't know why the blue frig anyone could have a problem with it. Yes, say it's sentimental if you like, but it's absolutely a message that should be out there. And as other posters said, anything that annoys MRAs including Piers Morgan has to be a very good thing

@Gillette
Female purchaser of the household razors here. I’ll be buying Gillette from now on. (Normally have zero allegiance)

“Datun

No MarshmallowSnowDon.

The backlash that said Jesus Christ, you can't even smile at a woman now. It's only a bit of banter. What, we can't even flirt now?!”

I never saw that backlash. But a few people moaning isn’t really consequencial. The daily mail types will always most about something.

The only solid evidence I have seen is this yougov polling in the economist. It suggests to me that #MeToo has had a negative impact on public attitudes www.economist.com/graphic-detail/2018/10/15/after-a-year-of-metoo-american-opinion-has-shifted-against-victims

I am very grateful for that advert.

Well MarshmallowSnowDon what can I tell ya. Anything that gets the fact that 98% of all sexually violent crime is committed by men, into the public psyche, is a good thing.

I don't like the phrase "toxic masculinity" or find it useful, sorry... The behaviour in the advert isn't masculine, it should actually be called cowardice.

Some of you lot tell your boys their masculinity is toxic and encourage them to explore their feminine side and then wonder why so many of them want to become girls and get pulled into the trans ideology...

I'm not sure exploring ones feminine side leads to wanting to be a girl?!