Gillette advert

[GoulashSoup]

This popped up on my face book.

It is not going to solve all our problems but encouraging men to challenge other men’s behaviour is a good start.

Just seen on Twitter the argument that it’s aimed at white men - stats are apparently 43 men in the video exhibit ‘undesirable or bad’ behaviour with 42 being white and 1 non white. 7 men show ‘desirable male behaviour’ with 5 being non-white & 2 being white.

I can't for the life of me follow MRA 'logic'. Red pill my arse.

@Hereharehere1 it will be a refreshing change for black men to not get the blame for violence I suppose!

GunpowderGelatine They definitely did their best to tick as many ‘woke’ boxes as possible.

Guess we’ll have to wait & see what impact it may have on Gillette. The Yotube likes/dislikes ratio aren’t looking great.

“@MarshmallowSnowDon you're comparing apples and oranges - 1 in 5 women experience sexual violence whereas false rape allegations are so few they're practically negligible. And where's your evidence that women as a class lie about paternity? What a strange post!”

Most women don’t lie about paternity nor do they make false allegations, my point is that it would be outrageous to suggest that they did. I’ll try to explain it one more time... OK. Last time... If an advert for a product aimed at women had started by suggesting that a negative stereotype about women was in fact very common trait and in fact the norm amongst women, and that women therefore needed to become better less bitchy, less bossy, less hysterical or whatever the negative stereotype was, then many women would be put off that company for life. This is exactly the same. Gillette might be getting mass as exposure at the moment, but that will quickly fade while those pissed off will not forget.

“Datun

Some of you lot tell your boys their masculinity is toxic”

I sincerely hope they don’t. Masculinity is a characteristic that comes with just being a man. To teach a child there was something wrong with being the gender they were born as would be teaching them to hate themselves, it would be exceedingly cruel and a form child abuse. I doubt any parents here are actually doing this.

Masculinity isn't toxic. Toxic masculinity is toxic. As Datun said.
Its toxic to men and to women, and to the relationship between men and women.

MarshmallowSnowDon

^^

Did you know that you just quoted your own post and answered it yourself ?

And male violence isn't a negative stereotype. It's a fact. 20% of all women will be sexually assaulted/raped during their life. Do you think it's just one man doing it?

I like this ad. It reinforces ideas that both DH and I endeavoured to teach our (now) teenage sons. Namely to step up and call out inappropriate or bullying behaviour regardless if it's directed to a male or female.

I like the ad, but would echo pp about how Gillette have been happy in the past to market to sexist stereotypes (pink girly razors) and Procter and Gamble are happy to put their name to an ad campaign telling women to shut up trying to define themselves. So, one step at a time I guess...

Excellent point NotBad. It's always been a point of frustration the "girlifying" of the razors. Not to mention that after a certain period they bring out a new type with new features and those blades won't fit on your old razor so have to buy the new one. Bloody rort it is.

t would be exceedingly cruel and a form child abuse. I doubt any parents here are actually doing this

Then why did you say it in the first place?

I dont reckon it will harm gillette sales in the long term

People have short memories for things like this and are creatures of habit

Gillette: 'Most men are good people.'
Men: 'How dare you! That's outrageous.'

The human race is fucked.

Because many people don’t want powerful corporations trying to tell them what values they should hold and how they behave. Many people find preaching annoying and when it’s preaching not out of genuine conviction but preaching in a cynical attempt to sell a product through virtue signalling it’s down right insufferable.

Bollocks. Most of the backlash is because men watch that and feel guilty and instead of facing up to that and stepping up (difficult) they take the easy route and get angry with the advert and probably then with women.

Does anyone else remember Jill Tweedie's article in the Guardian during the Yorkshire Ripper murders, asking why men weren't more upset about them? Why they weren't writing into newspapers about it or asking each other what on earth drove some of them - even just one of them - to behave like that?

I'll never forget how furious men were with her.
40-odd years and nothing, it seems, has changed.

@MarshMallowSnowden I have never been more tempted to look up a posters history...

Your comparison of an advert which highlights physical bullying and sexual harassment and compares it to women being bitchy, bossy or hysterical is truly spectacularly missing the point!

You bring up a 'backlash' against the metoo movement, a movement that came about because women are afraid to speak out. The movement began outside of mainstream journalism and the mainstream media is reporting the negative reaction that men have to this advert rather than the positive reaction (even though it made loads of women cry) that women have had to this advert. I would like a campaign that said, thank you Gillette but we fear that men will react badly and accuse us of hating all men by doing so.

Why does the mainstream media report the male point of view? Because it remains a male-dominated sphere with over 75% of all journalist being male. The minority who are female have to toe the line in order to get their pieces past the editors and fit with 'what our readers want to see', which continues to reflect centuries of the silencing of women.

The uproar over this ad makes me despair of men. They really believe they have it so bad!

“Your comparison of an advert which highlights physical bullying and sexual harassment and compares it to women being bitchy, bossy or hysterical is truly spectacularly missing the point”

Even when the point is that the advert portrays harmful gender stereotypes? That was done to women for decades to be sure. It should stop and is being stopped. The solution is not reverse sexism, replacing misogyny with misandry isn’t a solution. The fact it’s had ten million Youtube viiews with dislike to like ratio of over 2:1 suggests most people would broadly agree with me on this.

I love this. Innumerable years of misogyny and a culture-wide problem of it with real world consequences for women compared to one bloody commercial encouraging men to not be dicks. And that's a worrying swing from misogyny to misandry.

I mean, the tone deaf entitlement is astonishing. Most men's rights stuff, TRAs included, seem to have the basic complaint that "My feelings are hurt". That's what you think = misandry.

Utterly pathetic.

yes, once again MarshmallowSnowDon, the ad portrays many men behaving well

jesus, any criticism of the almighty male must really be squashed mustn't it?

Micaele64
I'm not sure exploring ones feminine side leads to wanting to be a girl?!

There are people on here who've posted about the joy of letting their boys wear dresses and bringing them up in a "gender neutral" fashion. Can you not see why boys of this kind of parenting would be far more likely to be pulled in by Mermaids etc? Children who are secure in their gender and masculinity are less likely to be pulled in by all this trans stuff and to see much of it as the nonsense it is.

I regularly dressed my younger brothers in girls clothes, played dolls with them, hell one of them still lets my DD paint his nails. Both also played with toy soldiers, trucks and cars. Both knew they were still boys and still do. I'd describe that as comfortable in their sex and masculinity. If Mermaids had gone anywhere near them I'm pretty sure my mum would have gone Hysterically Batshit at them. There would definitely have been literal violence

Sorry spectacular fail of bold in first big paragraph!

Luke Hart has written about the advert;

''Our father murdered our mum and sister in cold blood before committing suicide. He believed he was entitled to kill us if we didn’t obey him.''
''Some have called Gillette’s recent campaign ‘feminist propaganda’. Others have called for a public apology from Gillette.''

''But morals aren’t feminist propaganda, they’re human decency and surely, as men, we must hold ourselves accountable before we can demand that others be subject to our scrutiny?''

www.huffingtonpost.co.uk/entry/gillette-advert-toxic-masculinity_uk_5c3e127fe4b0e0baf5419ac2?ncid=other_twitter_cooo9wqtham&utm_campaign=share_twitter&guccounter=1&guce_referrer_us=aHR0cHM6Ly90LmNvL256NWxabzBrVGM&guce_referrer_cs=UoopGwF-tpZF6vIaQiOLrA