Jen, I've got no problem with the ad taken at face value, I said so up thread
if it had run a year ago or next month i'd have nodded, gone 'quite right' and that would be that
but the context is that it's an answer to the FPFW ad last week, and directs people to stonewall's website, the entire front page of which is dedicated to getting people to submit a pro self ID consultation response.
it looks like Tesco's are backing stonewall against FPFW
If Tesco really don't care about the rights of women and girls i'd like to know that so they can never have any of my money ever again
if Tesco were misled about the context of the ad i'd like them to know that so they can rethink the trust they place in stonewall
the above: nuanced