I would expect every brand manager who cries 'but that's not what Stonewall told me, I didn't know about this' to be sacked.
Or - they did know and are perfectly happy with this.
Well let's see which one it is then.
I, and every other person who is opposed to self ID knows exactly why. I can back it up. And I am highly confident of my position.
If Tesco, for instance, is going to disagree with me, they ought to, at the very least, be able to explain why.
Especially as the very people whose safety they are debating, form the bulk of their client base.