This was posted on another thread:
Target (a chain store in the US) lost $15 billion after they let anybody use the women's bathroom and then allocated $20 million for floor to ceiling cubicles trying to lure customers back. Doesn't matter, many women still won't shop there and two years later Target still hasn't recovered their former profit margins.
I thought it was worth repeating here in case Ocado/Waitrose/etc are reading.
I note also that Sir Stuart Rose is Chairman of Ocado, after a long and sucessful career at M&S. Surely he picked some understanding of women, and the fact they don't like to be patronised, along the way.