NeedChoos
India might very likely have gender dysphoria. And be one of the genuine transsexuals we talk of. But India is still a narcissist, misogynist and a bully.
Which is why even her earnest desire to be thought of as female, does not come across as authentic in any way.
The reason why there isn't a single male born person who can effectively convince women that they are indeed a woman, is because being a woman isn't a feeling.
It's not just material reality that can be observed, it's impossible for any transwoman on the planet to effectively describe how they are feeling, if they want to frame it as feeling like a woman.
They will, in your excellently chosen analogy, be talking about a logo, a strapline, a trademark. And you are quite right, it devalues the actual brand.
What they really want to do is trademark womanhood so the actual brand is femininity, not female.
Then they will rebrand us as cis women. Because, of course, we have to exist as we perpetuate the species. But we will be rebranded as bleeders, breeders and feeders. Irrelevant to the new brand of womanhood, transwomen, where bleeding breeding and feeding is taboo, but the trappings of femininity are not.
And the real nail in the coffin is that they can switcheroo at any point to claim they are speaking for both the old brand and the new brand. It's power and control to the nth degree.
(See people like Monro Bergdort saying they will allow women to partake in the women's march, as long as they do not centre their reproductive systems/biology at the same time as pussy hats are deemed exclusionary).