I think unfortunately for some people, feminism has attracted some stigma. Not always helped by some of the people claiming to be acting in the name of feminism.
Now I know feminism is about equal rights for women, and equal treatment. But there are some people who think of it more in terms of wanting revenge on men. They don't want to be equal, they want to be the privileged sex.
Unfortunately you'll get them in all groups of people, it's not specific to feminism by any stretch. They also tend to be quite aggressive towards anyone who doesn't share their view exactly. And they are quite vocal too.
So I guess if you've had a few run ins with these people, your idea of what feminism is will be tainted by their very strange world view. Plus, if you've had run ins with them, you'll already have been told that you couldn't possibly be a feminist. Usually due to some strange idea they have.
I've actually been accused by someone like that of being against feminism because I like wearing makeup
one of the weirder conversations I've ever had.
Some of the comments in this thread make me sad as they are writing off the opinions of those who don't feel they can identify with feminism. Especially comments like;
"When I hear that, I hear "I am very stupid and submissive.""
No matter how simple to understand feminism is at the very root, people have a wonderful habit of putting their own spin on it. You need to take into account what people have been taught feminism is about.
It also doesn't take into account how many people who do not identify as feminists still do their bit for equality.
I think feminism has become much more complex, and as such, it isn't always as simple as saying "I am" or "I'm not".