I don’t think there was a deliberate media attempt of ‘build them up knock them down’
H&M were very popular with the public in the early days - she is a very attractive and superficially charismatic woman, it was a love story and the all the wedding pomp and ceremony gripped the nation. Her being a woman of colour was also significant and potentially refreshing to the monarchy.
All that narrative content sold loads of papers and that’s all the media cared about.
But leaks emerged about another narrative from behind the curtain - H&M’s appalling behaviour towards family, friends and staff which showed very different and difficult characters.
Then the media started reporting on this ‘gossip’ - but H&M then handed the media a shovel to dig their graves by The Flounce Announcement, OW, NFs, Spare, interviews etc - all free unfiltered gold dust media content direct from the horses mouth.
The media didn’t need to ‘knock them down’ - H&M did that themselves and continue to do so with their delusional, grandiose, entitled, arrogant, demanding and bullying words, actions and behaviours. They are just a 24/7 pantomime they themselves serve up for free daily content opportunities for ridicule. And there are lots of people delighted to see the sorry slide of the hideous bullys.