“A few posts on insta”
That’s a bit disingenuous of you don’t you think?
What about adding in:
numerous high profile litigation cases year on year,
Ongoing public conflict with various charities,
a global exclusive interview with Oprah Winfrey,
Secretly providing info directly to Omid Scobie for his books and tweets,
a 6 part NF docuseries,
an autobiography Spare,
a twelve part podcast via Spotify,
multiple exclusive PR interviews to both broadcast, print and social media year on year,
multiple mercy dashes with PR film crews to topical disaster sites,
fake PR royal tours to a series of random countries,
random but now decreasing charitable contribution announcements,
Dragging the media into the details of her personal relationship with her ill father,
Pap walks,
Award collections and paid speaking gigs.
‘Clap backs’ via Page 6,
all the relentless bullying reports from employees - victims and witnesses published over the years in credible, legally watertight industry journals.
Until very recently H&M have employed whole teams of in-house as well as agency communications professionals to keep them front and centre in the media order to generate commercial opportunities and revenue streams. That’s what they left the RF for. They seem to have shed much of these employees now and seem to be doing it DIY with skeleton staff as their brand has collapsed.