Thanks for archive link @AtIusvue!!
But ouch!! No holding back in that article! Saying what we’ve been saying for years on here!
For my two tuppence worth I think we all eventually get bored of them too. So many articles it will just get boring.
I think the RF going grey rock is probably the best strategy. The more and more H&M do these desperate tours and articles, the less less the press (and us) will be interested.
Again I mention Katie Price, another press hungry wannabe. I used to eat up all her antics in a soap opera kinda way. But now Meah! Not interested.
H&M remind me of the old UK soap Eldarado from the early 90’s. People mocked Eldorado but still watched it. It was all about glamour, hype, drama and escape.
If you’ve not heard of it, Eldorado was about Brits fleeing grey Britain for a glamorous Mediterranean reinvention but was criticised as being overly dramatic and artificial. Sound similar?