This is a really good point. I was just reading an article about the collapse of Pat Mcgarth labs.
So obviously Pat is the complete opposite of Meg - an expert in her field for decades, the most respected/creative make up artist around. She also used high quality materials and worked hard to make really different and innovative products.
BUT the article I read, glaring problems which came from their inability to work with suppliers …meant that after the maison margelia show….with the glass skin/doll look, it took over a year for them to bring out their own product. In the meantime, influencers were all over it and by the time pat came out with the glass skin product…everyone was over it.
Also, the article stated that Pat had to have a say on EVERYTHING. She wouldn’t let a press release or anything go out, until she read it etc. it seems, as amazing as she is, she just didn’t know how to run a business. It reminded me of Megs. You can see Meg does the press releases (word salad/spelling mistakes almost every release), leads the aesthetics/photography which is all dated. Meg can’t seem to let go. But she also didn’t tie in WLM with the timing of As ever…so missed the boat.
NYT:
‘In interviews since December, five former Pat McGrath Cosmetics employees described having been brought into the company with no formal titles and no specific job descriptions. They emphasized that Ms. McGrath made every decision, despite her lack of financial and operational experience. She approved every social post, creative campaign and piece of email marketing, even when she was out of the office — for several months each year — at fashion shows and photo shoots.
Meetings took place at all hours to accommodate her schedule. And yet, former employees said they were dazzled by Ms. McGrath’s talent. They endured the stress and sleeplessness for the privilege of working with a star.
…..
While Charlotte Tilbury was rising, Ms. McGrath was creating viral moments unattached to her products. The ultimate example was the glass-skin makeup for a Maison Margiela fashion show in January 2024. Fans who wanted to recreate the effect at home were frustrated that Pat McGrath Labs didn’t have any products to satisfy the demand.
Ms. McGrath told Vogue that she had achieved the glassy finish by piling on skin care masks. Unfortunately, she waited a year to release the Glass 001 Artistry Mask. Who can remember what happened a year ago on a fashion runway? The viral moment had passed.’