It is as if - the original plan to use adjacency to the RF to sell stories, stay relevant and make money having failed spectacularly - H&M are reduced to making stuff up about the RF to sell stories, stay relevant and make money
I'm not sure there's any "as if" about it, @Rhaidimiddim
Shorn of any current info on the RF, and with their extensive record of making things up, inventing things about their only real source of interest seems all too predictable
And speaking of their attempts to make themselves royal adjacent, what happened to their next faux royal tour - Ghana, wasn't it?
We don't seem to have heard anything else about it and I wondered why