Bit off topic. Some years ago I was on holiday (nice N Yorks seaside town) and wandered a bit off the main drag. Tiny shop selling jewellery and accessories, very young woman running it. Took to a quirky little necklace. She said proudly "My schoolfriend makes them, they've been in Vogue!"
2 doors up, small deli, equally young lady proprietor (v early 20s at most). She apologised for the lack of stock but she'd only just opened and had more coming in tomorrow as she'd been to a trade fair in Birmingham and ordered "lots" (it was early in the season and what she had was lovely)
I departed with my necklace plus some as gifts, goodies and a sense of pride in these enterprising young "female founders" who were throwing heart and soul into their little businesses.
Apologies for the derail but the contrast with As Ever and the podcast, from someone with all the resources in the world, really struck me recently.