Sentebale #4

[glitterturd]

Harry

Same here!

Shortbread cookies? What’s that then?

@RandyRedHumpback - I recently had a Gu pot cull. I had over 30 of them!

I am intrigued who the customer of As Ever is. Surely not Sussex Squad types. Affluent mid -Westerners? Real Housewives? It would be interesting to see who might buy this stuff who is not a super fan or making an ironic purchase.

All H&M's ventures are being negatively affected by Trump, sadly. Withdrawal of USAID dor Harty, cost of living for Meghan.

Do you not think thet have enough fans? As we've seen on here they can be quite..... intense.

I àsked, rhetorically) on one of these threads earlier this week whether she had done any market research. My suspicion is not.

I think your suspicion is correct.

Don't fucking start me on the Gu pots, Cheeseball! I have a cupboard that I can't open because there will be a ramekin avalanche. I have forbidden the purchase of anything that comes with glass or pottery containers. I need to purge, but the moment I do there will be some sort of ramekin emergency, and I will be kicking myself!

I'm actually boggled at the bizarre overpackaging. Perfume yes, high end candle, that sort of thing. A pot of jam, sorry spread, made to look like it came from Diptyque or similar would be nothing other than a massive disappointmen as a gift and the prices! Comes under my grandmother's heading of "more money than sense" if anyone buys them.

The "tater tots and chicken nuggets" thing is just a ploy to make herself more relatable to people who have proper jobs, no staff and don't live in mansions ie her target audience. It's quite cynical really, all a bit "Look at me! I'm a harrassed working Mom just like you!" No you're really not Meghan.

It will be US demographic of QVC shopping channel type viewers. It’s not upmarket - it’s a big ticket item for stupid people who are obsessed with British royalty/history and any remote link to it.

I think MM will get a number of one off purchases from (sorry to say it) a fairly low brow customer/fan base who will keep it un-used on a shelf gathering dust as a novelty. In about 5 years it will end up out of date and in the school tombola drive, where some put upon PTA helper will need to sling it away as it's no longer edible.

That could work for her, probably a lot of her fan base.
Not too lucrative, though.

Maybe it will be like a pineapple in regency times

there are rumblings of her selling clothes on USA Amazon!
no idea if it’s true!!!

That's quite common amongst popular influencers I think. It's called The Drop. They get to do a limited line of clothing. I got some wrinkled, beige, linen shorts from The Drop once, so Meghan should be a shoe in!

Is the spread that comes in the extra elevated packaging different to the spread that just comes in a jar? I would expect it to have extra fancy ingredients in it.

Not actually QVC but don’t forget Netflix will be able to segment their viewers demographics and preferences with precision. So working this out and targeting that sort of person is where money is to be made as a retail partnership for all streamers now. It’s the 2025 version of the infomercial but with better production values.

No, it's the same. Meghan recommends you rinse out the jar and keep buds in it on your nightstand, or keep pens on your desk. The box you keep love letters in.
I'm not even making this shit up.

$15 on As Ever. At last (a better brand name, perhaps), each item has a price. Raspberry Spread $9. I'm confused because posters on X say most items are sold out. On the site, it says 'Coming soon'. Perhaps the cookies are to blame!

Apparently the comments and reviews aren’t very polite!

A good idea would be to make the spread in the elevated packaging actual jam, except that would draw attention to the fact that the lesser spread is not jam. So many decisions when you're a female founder.

Can you imagine any UHNWI buying highly processed crap like this? It’s lowest common denominator high volume (they hope) shite. Good luck to them!

I think I read somewhere that planning the rollout has been difficult as they have so little insight into take up.

So it is possible they did a limited first production run which the fans have scooped up and items may have sold out.

As ever, with such launches it’s not always the initial sales that foreshadow success though. It’s the pattern of repeat and sustained buying from a core demographic.

If the goal is maximum loot, she should just do whatever works.

The packaging looks cheesy, her show is dull, and her awkward kitchen dances are cringe-inducing. Her cooking looks unappetising, and her Insta content comes across as amateurish. It’s all surreal and disjointed, reminiscent of Alice in Wonderland. The overly polished beige aesthetic, coupled with her manic smile and cold expression with micro aggressions etches in her face, seem robotic, sterile and volatile, while her messy and unrefined cooking creates an uncomfortable inconsistency with the minimalist setting and clothes that simply doesn’t add up and makes it all appear dystopian. We all know Californians don't stuff themselves with croissant, crepe and spread, what's the point? It's so fake.