As Ever

[Chuchoter]

Meghan has renamed her luxury lifestyle brand 'As Ever'.

'As Ever essentially means as it's always been, and if you've followed me since 2014 with The Tig, you know I've always loved cooking and crafting and gardening — this is what I do,' she said. '

I have just elevated the milk going into my cup of tea . Splashed a bit but I do feel superior , even if DH looked a bit puzzled .

@Mylovelygreendress did you hold it up high?

The ring Meghan is wearing is not her engagement ring. It’s a little finger ring she has been wearing since 2020. Reportedly from jeweller Lorraine Schwartz and featuring a 3 carat diamond. Its origin has never been confirmed.

Surely the elevated method of applying honey is to use a proper honey dipper?

Dry, non French croissants should be sliced down the middle, covered with a fine layer of chocolate spread, a sprinkling of walnuts pieces or almond flakes, and then packed with fresh strawberries for a satisfying breakfast sandwich. Served with a strong, black coffee.

LunaNorth

Do we think Meghan eats a lot of croissants, butter and jam?
She doesn’t look like she does.

She looks in the video like she's lost a lot of weight from her face - to the point where her teeth almost look too big - so, probably not.
Perhaps she just drinks the glass of sparkling wine while admiring the honey dripping down the croissant?

Yes I did . < smug>

I have to say, butter and strawberries (or raspberries and blueberries) in a supermarket croissant is a thing of joy. Works even better with a proper baguette. You need unsalted butter though. And don’t knock it til you’ve tried it 😆

@smilesy that is just wrong

Was it from a jug or really elevated by still being in the carton?

Surely the elevated method of applying honey is to use a proper honey dipper?

I agree. Another reason the shot is sloppy.

Carton . Oh dear should it have been in a jug ? I need to dig one out of the cupboard .

Fred Siriex recommends it too 😋

Truly elevated

Like this

Oops double post

No no. It takes far more skill to elevate it straight from the carton. I salute you 🫡. With the weirdest emoji ever….

Pouring it out of the jar makes one relatable. A honey dipper would be de trop.

I mean, the relatability is somewhat undercut by the presence of a 3 carat diamond and a fuck-off estate in Montecito, but you have to have standards.

My theory is that this isn't the planned roll-out, but a bodge job due to the new name leaking. I think this because:

1. She left Invictus suddenly and unexpectedly - probably because she was informed of the leak
2. She no longer has good PR representation. Having parted ways with the excellent and very powerful Sunshine Sachs (for non payment of invoices, so I've heard) she now has a brand new start up, Three Gates, which is essentially just one woman. An agency that small won't have the strength, bargaining power and credibility to hold back a media leak, so Meghan found herself having to dance to the tune of the US media rather than, as should befit a celeb of her stature, the other way around

I've speculated elsewhere that the Sussex enterprise is low on cash. I think this because everything Meghan does screams PR-on-a-shoestring-budget: there's no fresh creativity, no innovation, everything is mid, old and with visible mistakes and trip-ups. This would not be happening if she was paying top tier PR and social media agencies to launch As Ever for her.

Is pouring honey from a great height a Thing now?

I've stared at that picture and fail to see what's elevated other than the jar, as I can only imagine the result would be a horrid sticky mess.

She hasn't poured it from a great height. That's the British Press lying about it. Or the Royal Family. Or both.

@Lavenderandbrown I didn't but I do now.

The thing is, although I make no claims to having launched a huge brand, it's possible to do a half-decent job at least through hard work.

I was in charge of a small business (750k turnover), and we did a rebrand as we were separating from a partner.

I researched what makes a good brand name, commissioned a graphics agency to come up with some logo concepts, set staff to come up with name concepts, worked on an accessible colour and font palette, got some advice from friends in marketing and PR, set aside a budget and a roll out plan, etc.

I wasn't an expert in any of it, but I looked up what you needed to do, and did it, taking input from others. And I had lots more other responsibilities at the time too, and a miniscule budget.

This seems to be done from the, "build it and they will come because it's meeeeeee" brand of marketing.

(On the "freakish attention to detail" thing, I do have a private smile to myself, because at a work personality training day, I read my evaluation out loud in disbelief saying, "I don't think my attention to detail is that good". A colleague laughed and said, "NinkyNonk, your event planning schedules are colour coded, and set at two minute intervals". Which is not to say that it's always a good thing - I also accept the fair criticism that perfectionists can leave out room for other's ideas and contributions, and I've worked hard on that.)

I actually share sandwiches and other hand food with my dogs - I'll have a bite then give them a bite and so on.

I also sometimes put some butter on my croissant if I feel like I need an extra hit of that sweet sweet saturated fat

I am clearly not elevated enough for Mumsnet :-(

This thread has made me laugh.
My opinion, not that Meghan gives a shit, is why does she think we care? Where in her brain does she think people will want to buy her jam, pots and pans and tat. (It’s gonna end up in TK MAXX I am sure)
Interest in her is because of Harry. She was never a celebrity, she was d list at best. So why would we care?! They could have done soooo much good work between them, and she wants us to keep her rich by buying into the fact that she makes jam. Why does she think we care?