For starters, I think this thread is more interesting than 'With love, Meghan' is going to be. Next, a question. PR guru/crisis management expert/Charles and Camilla adjacent says it's us, the public, that have the narrative wrong on Meghan's lifestyle brand. According to him, ARO was a deliberate decoy to throw us off the scent and give Meghan a whole year to develop As Ever (A Sever/Whatever) in peace. Who buys this? I say 'rubbish', because a) chaos not order is her usual modus operandi b) the trademarking evidence is kosher and speaks for itself - As Ever is not trademarked yet so could go t*ts up.