Plus points- I like that the video is more authentic and homemade rather than some wafty black and white montage with a drivelly caption. It's much more of a normal Instagram style post that feels more personal and less curated.
Once again though, it's all about her. She's talking about a family who lost everything in the fires, and the whole story is about what she did, how she used her celebrity connections to get the merchandise for the girl. It's still all "look at me, look how wonderful and caring I am".
Of course, getting the merchandise for the girl is a nice thing to do, but then using it so deliberately for positive personal PR feels cynical. Meghan is famous enough that she (or one of her representatives) could have reached out directly to Billie Eilish or her agent, given the girl's details - and I'm positive that they would have directly arranged to send signed merchandise (and who knows, quite possibly also a handwritten note from Billie, or an invitation to a future concert or something. And then good deed done - and every chance it would leak out that she'd been involved by the girl herself posting something on social media, but it would come across as much more sincere.
There would be no need for her to be voice noting "everyone she knows" and going round the houses in the way she describes to get hold of a T-shirt.
But I think she's deliberately done it this way both to make a meal out of her involvement and make it seem like she put in loads of effort - but also to make herself the centre of the story. The risk of contacting Billie directly and having her (or her people) send the merch, is that it might not get publicised, or if it did, that Meghan might be left out of the story.
And the problem is it comes completely in isolation. She and Harry have still not announced any sort of donation amount they've given towards these fires. We had the grief tourism photoshoot in Altadena, then the visit donating clothes to the girls relief fund. Then complete silence - until this. I realise sometimes the small things can make a big difference when you've lost everything, but it's hard not to feel like Meghan is cherry picking small things that are easy to do and make a big PR splash, rather than actually putting her money where her mouth is to try and make a difference.
She also needs to start using her Instagram more if she doesn't want this type of thing to stand out and look so obviously like PR - if she was posting every few days with different types of content then it would seem a lot more genuine than nearly a month of silence and then this out of the blue.