That’s most of her problem. Inauthenticity. That’s why she keeps starting things and not finishing them. There’s no heart, originality or passion. Just the vision of the endgame and how she wants to jump straight to that, eg to be Gwyneth of Goop now and bypass the 16+ years of newsletters, exploratory products, being mocked but nevertheless ploughing on with a sense of humour; or to be Catherine now and bypass the hard yards of being the uninvited girlfriend, or the junior royal living in modest circumstances and doing the less than glamorous community work.
I don't fully agree with that. She got a decent part on a successful US soap opera (Suits) and, given the sheer outproportion of unsuccessful actors out there to those few who actually get some parts, she must've put some significant hard work and graft in to get that.
I do think though that they maybe overestimated how easy it would be to just get big stuff done and don't have the team in place to actually follow through with it.
I have a friend who wanted to set up a charity to support elderly men with a medical condition which is fairly common in older guys but rarely discussed. It was a fantastic idea and he had contacts et but he had no budget and didn't want to pay someone who actually knew how to administer a charity, his attitude was 'how hard can it be?'
Surprise surprise it ended badly. He did all th surface stuff perfectly, the launch, a basic website etc etc but actually getting the charity registered and setting up the books etc was totally beyond his wheelhouse.
That on a small scale is what I think is happening with H&M. For whatever reason - they simply cannot get the staff.