So, phase 2 for KP's comms strategy is now clearly in focus.
If there are two things the RF comms' teams have been grooming the British public to believe for years, they are:
Belief 1: Kate is a perfect, lovable saint
Belief 2: Meghan and Harry are ... [fill in your 56 favourite insults for them]
So what's the best way to get out of a PR sh*tstorm crisis for the RF? Tap into both beliefs, of course!
Leveraging Belief 1 consisted in making Kate the sKategoat for the fake photo fiasco. Few believe she spent hours of her recovery time slaving away at her laptop on Photoshop, sitting upright (in the tight jeans visible in the fake photo). But who better to blame than Kate? Most of the British public love her, they will say it was an innocent mistake and be forgiving. Better her than Will, or KP's highly successful PR team, who thought through the implications of issuing a fake photo to the press and stopped it before that happened - NOT!
Phase 2: use trusted Belief 2 to deflect: "Meghan and Harry did it too! And in fact did worse!" "Meghan and Harry bla bla bla!" Make it about Meghan and Harry, most of the public love spending their days hating them anyway!
One look at online front pages of royalist media such as the Telegraph and Independent says it all:
Kate's had the week from hell, but at least Saint Meghan can start a charity for her (by a Michael Deacon in the Telegraph)
Kate revealed as Britain's favourite royal as Meghan and Harry's popularity slumps (Telegraph - again??? hasn't it reached absolute zero by now??)
Meghan ‘would never make photo mistake like Princess of Wales’ (some fake news in the Telegraph about nonexistent "Sussex sources" gloating)
Harry and Meghan's photographer hits back at editing claims (which were made the day before by British newspapers, incl the Independent)
The trouble is, it's just too transparent, too obvious, too simple.
I suspect it's going to soooooo backfire that KP will hesitate to default to this approach again in the future, despite it serving them so well in recent years. M&H left 4 years ago, they are old news as far as the RF is concerned, and this current crisis has nothing to do with them, no matter how many straws KP and the subservient British media clutch at.
Also, the TikTok generation just don't see the world in simplistic Belief 1&2 terms, and they are the ones busily making the BBL and photoshop fail memes mocking not just Kate, but also William and the entire RF. That will not stop, no matter how hard KP try to pivot by dragging M&H through some of the mud KP/RF currently are in.
Show live (undoctored - duh!) footage of Kate, folks. Until you do that, the world will continue laughing their heads off, as do the Aussies in the video below: