Fair do Jeff.
I do like a dress diversion though!
And apologies for drifting @Qbish 😉
As for brand development? Said before and I’ll say it again, I think it will be a tricky road back for them due to their initial choices.
Too much negativity, too much information and too much focus on the past.
The thing with being negative is that it will often come right back at you. And once it does, it is hard to shake off.
You sometimes reap what you sow. 🤷🏻♀️