Also, Dior doesn’t use its brand ambassadors to persuade you and me to buy Dior Couture. That’s clearly not very likely, and the people who do buy it won’t be swayed by mass market advertising.
What they do want to do is create the image that their brand is beautiful, chic, glamorous and desirable, and the choice of beautiful and glamorous people, so that the mass market buy their handbags/cosmetics/sunglasses/perfumes. Which is actually where their profit is mostly derived from.
It’s interesting to speculate where Meghan might fit in here. She has a very good hit rate in terms of people buying what she wears, but that’s when its something accessible. As I said earlier, she’s also not frequently seen at events where Dior gowns are really going to be worn. So she’s more likely to seen as a good promoter of accessories, maybe? Dior handbags don’t really use celebrities for their handbag advertising - they use fashion models, mostly. Ditto sunglasses. So, beauty or fragrances? They have a full roster for both, but things always change.
I can see it being a bit of an influencer relationship where she is photographed out and about with her Dior bags and her Dior sunglasses, and that gets posted on a revamped Tig. I think it’s unlikely she’d be an appointed ambassador now. As others said, it makes more sense she’d had been approached earlier than now if Dior was keen. But who knows what will happen?
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