Diana used opportunities when she knew the press were going to be there to create iconic images.
That feels very different from trying to create an iconic image by staging it with your own photographer.
The press were there for Diana on those occasions because they were covering her doing her job: promoting causes, attending events and royal tours.
MM doesn't now have a job to photograph her doing, she's trying to make her job being photographed.
I keep thinking about the 'service is universal' statement& thinking they really didn't get what the royal family is.
They really imagined people would pay them to be philanthropists, because that's what they thought the royal family is, and now they're finding they have to try cover their own costs in any way they can, philanthropy seems a pipe dream.