All TK Maxx hâd to do was shut up and sit back, enjoy being mentioned by a prince. Now they brought this to themselves, and people will question them.
Can't see this being a win for them.
It's like that time an American designer (well, forgot his name, obviously) went on to say did not like his brand being associated with 'the hood', when black people were his prolific customers.
You just stay out of it and take the publicity. H never said anything bad about them.