I think H&M have been badly advised by SS.
People would have had a different perception I think, had they said royal life is not for us due to cultural differences & Meghan missing the US/Canada way of life. I think people would have been understood that. Not the Queen doesn’t own the word ‘royal’, that came across as petulant.
What people don’t understand is the OW interview. I think that was badly advised.
Her podcast with Serena ‘housing unit’ came across badly imo. Especially when viewed that the Queen did her duty 2 days before she died (mind you to make sure Johnson was gone imo!).
Maybe they need to change their PR company. Look at Camilla. She’s prime example as to positive/soft PR can change but it can take years. Hopefully with the family support it can be achieved.
Speaking from experience there is usually fault on both sides & forgiveness can take a while.