I don't think the world can be neatly divided into people who are racist (bad people) and people who are not racist (the good people).
There are extremes, of course, such as White supremacists.
A year or so after moving to South Africa I was getting a takeaway and a young black man kept trying to catch my eye. I assumed he was going to ask me for money, because there were a lot of people begging in that area, so blanked him. The friend I was with came back from the counter, saw him and said "hello X! How are you?" because he was a volunteer at the NGO we were working at.
Now, I have a terrible memory for faces and didn't work in his area, so not recognising him wasn't the issue, but I realised that I would not have blanked him if he had been white, even if I hadn't recognised him. I was angry with myself, and from then on challenged myself not to make assumptions about someone trying to get my attention (and not to try to avoid seeing the huge inequalities based on race, if I was going to say 'no' to someone asking for money I would look at them and say it directly).
Does that incident make me a Racist? Or someone who acted in a racist way and, having recognised it, changed the way they behaved.
My (adopted) younger daughter's paternal birth grandmother used to make a big point of the fact that DD2's skin is lighter than DD1 (the girls had different fathers). DD2 was angry about it on her sister's behalf (and DD1 didn't want to come to those meetings). The grandmother was black - does that make it OK to prefer lighter skin and see it as more attractive/desirable? Is she a Racist? Or someone with some racist views?
As with so many aspects of H&Ms claims, I just don't buy the idea that the whole mess is the fault of other people, that they have not done anything to contribute to the situation.