"Nah.You need substance behind the brand or it will ultimately fail as - let’s face it - you can’t fool
all of the people all of the time. However Trump is the spectacular exception to the rule"
But, aren't there seemingly lots of exceptions to this rule? Gwynneth is surely one (a 250m valuation means nothing. Let's see the hard cash), Kardashians, Kylie Jenner and her 'billion-dollar' company selling, er, lipstick, Kanye and his 'leisure sandals', and countless others such as all the apps/lifestyle websites/charity-foundations, from a multitude of software start-ups in LA and SF, e.g., Serena's husband (can't remember name; did Reddit), etc.?
Now that the lockdown has given us time to think, it looks like the above represent a bubble that has just burst, like tulip fever and the dot.com bubbles. We knew it was coming - now it has, courtesy of covid19. Life is going to be very different (so, hold on to your pants, everyone. It'll be rough for a bit).