Yes, socialisation means that women in Western society generally feel more positive about their bodies if they make their vulvas hairless, and worse if they don't. That's exactly the point I'm making, thank you!
That study is interesting, from a quick skim! It shows:
"the pornography industry has influenced female hair removal habits, because younger people who were exposed to this trend of hair removal for longer periods of their lives tend to show higher rates of complete pubic hair removal compared with older people"
"men were more likely to prefer sexual partners with completely depilated genitalia"
"the main reasons women removed their pubic hair were to achieve a cleaner appearance of the pubic region, and the belief that pubic hair is unattractive"
"Most women preferred complete removal of their pubic hair, irrespective of the extent of their satisfaction with the appearance of their genitalia"
It does also state that:
"Our analysis of the reason for preferring female pubic hair depilation indicated that hygiene was the major reason in women, and beauty was the major reason in men. Even though the presence of body hair in general is not associated with poor hygiene, many people apparently believe that pubic hair can accumulate debris and complicate genital cleaning, and thereby facilitate the acquisition of infections. This may explain why women considered hygiene as the major reason for removal of pubic hair."
"The results of this study are consistent with previous studies that reported that consuming pornography and erotica can influence preferences for pubic hair removal"