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Looks like Joanie has gone under

76 replies

EgregiouslyOverdressed · 21/01/2026 15:06

Apologies if there is already a thread, I couldn't see one on S&B.

Looks like Joanie is folding. Statement on their IG account and their website states that they cannot accept any orders.

OP posts:
Pancakeflipper · 21/01/2026 15:08

One of our neighbours will be very sad. I think their wardrobe is pretty much Joanie. And they always look stylish.

MrsMitford3 · 21/01/2026 15:15

Oh that is a shame!! have bought loads for DD and DIL.

Maybe they will get into an arrangement with someone like Next who sells other brands-it has a very strong brand image

mixingplaydoh · 21/01/2026 15:23

Oh that’s a shame! I did wonder though. They did so many 40% discounts, which usually suggests cash flow issues. Then it’s a vicious circle as nobody wants to pay full price and everyone waits for a discount.

Floisme · 21/01/2026 15:34

I'm really sorry to hear that. They seemed like a rare example of a retailer with their own distinctive look and at high street prices.

PhaedraWas · 21/01/2026 17:52

I'm sad to hear that. I don't own any Joanie but had them in reserve for when I stop working and don't have the disposable cash I have now. They are the only high street retailer who come close to what I like.

If Next buys the name it'll end up selling anonymous bland tat which bears no resemblance to Joanie, same as they do with "Laura Ashley"

OnlyMabelInTheBuilding · 21/01/2026 17:56

Shame, always used to like their stuff. I’ve vetoed them since they gifted to awful mummy influencers.

Doyouthinktheyknow · 21/01/2026 18:00

That’s sad. I love their knitwear but like a pp said, I’ve never paid full price😢

Great quality cardigans, love them.

ItsStillWork · 21/01/2026 18:01

I’ve never heard of this brand 😳

CandiedPrincess · 21/01/2026 18:02

I liked some of their clothes but thought them overpriced for the quality, so never bought much but had friends who absolutely bought stacks!

donkey86 · 21/01/2026 18:02

Oh that is a shame. I’ve got a couple of lovely dresses from there. Selfishly, I wonder what will happen to their remaining stock - if there’ll be a big sale. But seeing as they’re not accepting orders I wonder if it will be sold wholesale to another retailer.

hobbledyhoy · 21/01/2026 18:12

That’s a shame but I think they lost their way a bit when that look when the midi dress fell out of favour , they didn’t seem to be able to diversify very well, clothes seemed good quality though.

Moonlightfrog · 21/01/2026 18:15

CandiedPrincess · 21/01/2026 18:02

I liked some of their clothes but thought them overpriced for the quality, so never bought much but had friends who absolutely bought stacks!

Same. I love some of their designs but they seem over priced for what they are.

Floisme · 21/01/2026 18:37

I've only ever bought a couple of cotton T shirts from them but I thought the quality was really good for the price.

Sohelpmegod25 · 21/01/2026 18:40

PhaedraWas · 21/01/2026 17:52

I'm sad to hear that. I don't own any Joanie but had them in reserve for when I stop working and don't have the disposable cash I have now. They are the only high street retailer who come close to what I like.

If Next buys the name it'll end up selling anonymous bland tat which bears no resemblance to Joanie, same as they do with "Laura Ashley"

Edited

Yes this!
Laura Ashley stuff sold by next isn’t a patch on what they used to sell in their own shops I think they might have bought the designs but had them made cheaper

However I followed this on the news - Laura Ashley was the same, constant 40% off sales all the time and then they went under

Sohelpmegod25 · 21/01/2026 18:41

Looks like Claire’s accessories won’t be long either!

TidyDancer · 21/01/2026 18:45

I’ve got a few Joanie bits and this does make me sad. I hope the name and quirkiness gets picked up by someone else - they made some lovely bits. Sugarhill Brighton is the only one that comes close for me but I prefer the retro style of Joanie.

EgregiouslyOverdressed · 21/01/2026 18:47

Sohelpmegod25 · 21/01/2026 18:41

Looks like Claire’s accessories won’t be long either!

I won't mourn Claire's, TBH! They seem to have been closing down for ages. I got a piercing in the autumn and the piercer was saying how pleased they were it was going - partly because it meant more business for them and partly because they had been asked to fix some horribly botched piercing jobs done there.

OP posts:
Arlanymor · 21/01/2026 18:51

Sohelpmegod25 · 21/01/2026 18:41

Looks like Claire’s accessories won’t be long either!

They are already in bankruptcy - earlier this month, old news: https://www.bbc.co.uk/news/articles/c78v6v0j8v4o

henlake7 · 21/01/2026 20:52

Im gutted, I think about half my wardrobe is from Joanie!😢
Im glad I treated myself to some bits just before Christmas, especially the dress and cardie I had my eye on for months. It's going to be hard to find somewhere else with that vintage vibe that isn't too vintage iykwim.

Butteredtoast55 · 21/01/2026 21:07

I've got a few Joanie items and they're excellent quality. Really sorry they're folding.

IDontDrinkTea · 21/01/2026 21:11

I’m gutted they’re going! I’m sure half my wardrobe is from joanie. I will admit I’ve bought less from them in the last year when I realised how much they were gifting to influencers though

Lottapianos · 21/01/2026 21:21

They did a collab with Christina Hendricks a few months back and it was all on sale after just a few weeks so I did wonder

saltandvinegarchipsticks · 21/01/2026 21:25

I’ve had my eye on a dress from there which is now on sale with my size remaining, only they’re not taking orders.
sad, their stuff is a little out of the ordinary and I liked it.

Ohwhatfuckeryitistoride · 21/01/2026 21:52

What will all the quirky science teachers wear now?(at my school anyway)