"Menopausal blonde" hair - why do women do it?

[ISeriouslyDoubtIt]

Just been to lunch with a group of friends aged late fifties to early sixties whom I've known for decades. Of course we're all looking older, but none of us are the type of people who have Botox/fillers/tweakments, but we all wear some make up and at various times most have dyed their hair.
I'm a natural redhead but started to go grey in my thirties and then dyed my hair for 25 years till COVID when I grew it out and stayed white/grey, it looks fine and better than dyed red hair with an older face.
Several of the group have dark hair, brown eyes and olivey skin. All of them, as they got into their fifties, started dyeing their hair a yellowy blonde. Without fail it looks awful, it just doesn't suit their skin tones at all. They would look better if they just let the grey come through, or have it dyed a lighter brown.
I see so many women of a certain age with this generic blonde, on people that aren't naturally blonde it invariably looks wrong, why do they do it?

I am 50-ish (and 'menopausal!' ) And this is my hair colour (and roughly the style.) It is not the so-called 'tacky' and 'yellowy menopausal blonde' that the OP derides so fiercely!

In fact, I hardly ever see the yellowy blonde the OP is on about - on anyone, let alone menopausal women!

Another good point.

When I first let my hair grow out grey I had more of it. The hairdresser used to say that I had fine hair but lots of it. I no longer have lots of hair and it’s grown very thin and starts to get stringy looking a day after washing it, especially at the front and on the crown. And like a previous poster noted when I look in the mirror under certain lights I can see my scalp (the shape of it on top). Blonde hair helps to disguise thinning hair more than grey.

My grandma pretty successfully disguised her fine thin hair, and her scalp peeking through, by colouring her hair beige until her 90s.

Really? Those box dyes are hugely popular, they sell in their millions. I don’t know how you can not see it. What country do you live in?

Me neither – where I am people’s colour and cuts always look amazing – including women 10, 20 years older. I can’t remember ever seeing a yellow-y blonde.

@Superbluemoon

I know what you are saying

I think I have more hair though since I grew out the colour and it hasn't thinned as yet fortunately

I was blonde as a child, then kind of mousy as an adult, so I died it blonde. Now I'm in my 50's, my natural colour is as blonde as you can get, but it's too light, almost white, so I have to darken it to a dark blonde, otherwise it's very ageing!!

I am absolutely not a 'grey evangelist', and I absolutely understand why women choose to go blonde as their hair goes grey. I get it.

I do not agree that grey hair automatically ages women though. All the 'makes you look 20 years older' comments. Not cool.

It's a personal choice. I see women who look amazing with grey hair, I'm one of them!