I don't have an Instagram account so I can only see parts of Emma Paton's account before it tells me I have to log on.
The Seasalt outfits apart from the short patterned trousers and matching top (which are awful) are very well put together, safe, practical and almost invisible. I wouldn't notice her if I saw her in Waitrose or at the table of an art gallery café etc etc. That's the vibe they have - and that's fine.
Below the Seasalt promotion she has a link to dresses which are much more interesting and are very much my sort of thing. I don't recognise any of them although a couple might be Meadows, in which case her budget is between £150- £250 per dress. The navy sailor dress looks very similar to Laura Ashley sailor dresses I wore as maternity dresses 33 years ago.
I assume the Seasalt outfits are paid for promoted content because they look very different from the dresses she has in her wardrobe.
So far as "edgy" everyone on here hates Batsheva - in real life I've had so many compliments for my Batsheva dress. I don't know if Eponine, or & Daughter (when they did dresses) or Palava are "edgy" but at the moment I wear a lot from them.
Eponine dresses don't look like anything else. & Daughter were full on Shaker/ Quaker. (They get lots of compliments too, the oddest being from my GP who was arranging emergency hospital admission for me but took time out to tell me she loved my dress) Palava initially look very safe and retro but the patterns and prints , some of which are more like paintings than prints, are also like nothing else.
The blue jacket Emma is wearing in one of the dress pictures is a bit like a Baum und Pferdgarten jacket I have.Baum und Pferdgarten jacket
I don't understand the really nasty comments about Seasalt. The clothes are generally pretty, practical and in natural fibres. They don't quite float my boat and I'm not sure exactly why. I suppose because I prefer clothes that stand out a bit more - even if some people will think they are awful. But if all my clothes were destroyed in a fire and the insurance company gave me Seasalt vouchers to replace them Seasalt would be far, far, far better than many other brands that get punted on here and I'd have no problems about wearing them.