I have such a love/hate relationship with UO.
I love it because I always have this natural draw towards “ugly” clothing. I like having pieces in my wardrobe that aren’t minimal, neutral and safe. I genuinely believe there is nearly always a way to take an item that is conventionally ugly and style it in a way that makes it look great, and I really like that element of challenge.
I do also hate it, though. It goes through periods where everything is just hideous. It is expensive for what the pieces are (I don’t mind usually because I buy one or two things, not full outfits from there), but sometimes their pricing is just taking the piss. I also don’t like their XXS, XS, S, M, L sizing. I prefer stores to have numeric sizing as when the bands are, say, a M is 10-12 and a L is 14-16, and you’re a 12-14, as an example, it’s impossible to know what size to buy. So you either have to go in store and try on (a faff), or order two online which is just annoying as you then have the faff of returning at least one item and waiting for the refund to come through.
It was a lot better a few years ago, though. I couldn’t get enough of it circa 2016-2017.