The problem that a lot of these social media content creation departments seem to overlook is that tedious middle-class Boden-wearing mummies who don't understand, and more importantly don't respect, edgy toddler-pedo-fetish marketing are the ones that pull out their credit cards and pay for the clothes in many a boring middle-class household.
Same problem as that weird theatre show that tried to get kids to google animal masturbation.
Dim, staid Mummies have the power of veto. So infuriating!!
So yeah, it's bad publicity. Great for likes but not the bottom line.