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Would this ad make you want to buy these pants?

260 replies

Billandben444 · 16/01/2022 08:18

www.johnlewis.com/and-or-coralie-bikini-knickers-deep-blue-multi/p5725920?s_share=jlappdroid

This picture is very unflattering - why does John Lewis think it's a good look? I'd probably look even worse in them by the way.

OP posts:
KimikosNightmare · 16/01/2022 15:21

We have been brainwashed for years and years - the only time I ever see other normal women's bodies apart from my own

What's a normal body? What's an abnormal body?

ChardonnaysPetDragon · 16/01/2022 15:38

We are so used to seeing stick-thin, unflawed, photoshopped bodies in adverts that it is still slightly shocking to see a "normal" body.

What is a normal body? My weight goes up and down, was it not normal when my weight was up or when it was down?

I have no stretch marks, for me that's normal. Im not brainwashed, this is normal for me.

Bluebluemoon39 · 16/01/2022 15:52

KimikosNightmare

ChardonnaysPetDragon

I think I explained in my post that I'm talking about the average women's body: flabby, cellulite, not stick-thin with perfect unflawed skin.

If you have a perfect, unflawed, size 8 body - well good for you - but that isn't the "norm" for most women.

But knock yourself out if you're trying to get into a debate about what a "normal" body is.

DietrichandDiMaggio · 16/01/2022 15:55

@liveforsummer

Surely that model IS about a size 14? If she's tall she could easily be a 16 vegging on an 18 and seeing that's the largest size of pants that's what I find odd abbot this particular example. The pants are likely too small for her because they don't have a bigger size to give her
Tbh, I was going to say at least a size 14, but I thought I might get attacked for suggesting she was a large size model. To me she does look overweight, but lots of people will claim that she is a normal size - I would agree she probably is average size for the UK, seeing as 60% of women are overweight or obese.
ChardonnaysPetDragon · 16/01/2022 15:55

You missed my point.

I've had the perfect size 10 body, I've had the size 14 body, and everything in-between, and my body was normal at all the times.

Which of the two wasn't normal, according to you?

Bluebluemoon39 · 16/01/2022 16:05

Which of the two wasn't normal, according to you?

I would say probably the "perfect size 10 body". No body is perfect.

KimikosNightmare · 16/01/2022 16:07

@Bluebluemoon39

KimikosNightmare

ChardonnaysPetDragon

I think I explained in my post that I'm talking about the average women's body: flabby, cellulite, not stick-thin with perfect unflawed skin.

If you have a perfect, unflawed, size 8 body - well good for you - but that isn't the "norm" for most women.

But knock yourself out if you're trying to get into a debate about what a "normal" body is.

Er, no like ChardonnaysPetDragon I've ranged through various sizes. My body was normal in every one of them.
KimikosNightmare · 16/01/2022 16:12

@ChardonnaysPetDragon

We are so used to seeing stick-thin, unflawed, photoshopped bodies in adverts that it is still slightly shocking to see a "normal" body.

What is a normal body? My weight goes up and down, was it not normal when my weight was up or when it was down?

I have no stretch marks, for me that's normal. Im not brainwashed, this is normal for me.

Like the model I have a c- section scar - many women do. I didn't have a c- section scar for the first 31 years of my life. Both scenarios are normal.

And can posters cut out the derogatory "stick thin" / "sticket- insect" remarks. I had enough of that in the years when I was a size 6/8 , which needed no effort on my part because that was normal too.

ChardonnaysPetDragon · 16/01/2022 16:13

If you have a perfect, unflawed, size 8 body - well good for you - but that isn't the "norm" for most women.

Oh ok, but according to you a size 8 is perfect?

crazyjinglist · 16/01/2022 16:15

I think it's the airbrushed, enhanced aspect of the bodies in adverts that make them 'not normal', not the fact that they are thin. There are lots and lots of entirely normal-looking, non model-like women with thin bodies.

I applaud companies for using a wider range of body-shapes in their advertising, but all that advert does is confirm to me that knickers like those do not look good on a figure like mine.

The fact that we all have different body shapes but all need to wear clothes (and preferably see what clothes look like on bodies more like ours) does not mean that all clothes look great on all people! I mean... yes, what looks great is a matter of opinion, but most of us wouldn't deny that some things don't look flattering on some people.

Bluebluemoon39 · 16/01/2022 16:15

Er, no like ChardonnaysPetDragon I've ranged through various sizes. My body was normal in every one of them.

Are you being deliberately obtuse?

As I have already said, I am talking about models bodies in magazines and in adverts ie: unflawed. Photoshopped to death. Fat rolls erased. Spots/cellulite erased. No flab or excess skin anywhere.

I not "normal" as in "not the norm".

What is so difficult for you to understand?

KimikosNightmare · 16/01/2022 16:30

We are so used to seeing stick-thin, unflawed, photoshopped bodies in adverts that it is still slightly shocking to see a "normal" body

Again- what's a "normal" body? And what's "stick- thin"? I bet you'd have told me I was "stick thin" in my late teens/ 20s.

We have been brainwashed for years and years - the only time I ever see other normal women's bodies apart from my own is once or twice a year on the beach - and even then it's rare for anyone other than the young and thin to wander round in a bikini

Oh come off it. You can tell by looking around you in any everyday situation that women come in all shapes and sizes, whether fully clothed or not.

Hopefully with more models like the one in the link being used, mindsets will start to change as it becomes more normalised

What "mindset"?

ISpyCobraKai · 16/01/2022 16:33

I'm a size 8, not stick thin and have a totally normal body tyvm.
I like seeing bodies of all shapes and sizes modelling clothes I might wear.

user1641832968632486258 · 16/01/2022 16:44

The problem is photoshopping / manipulation of images to present bodies that don't exist.

There's nothing wrong with being a size 8 and it's not abnormal.

Bluebluemoon39 · 16/01/2022 16:45

KimikosNightmare

I think maybe you have some body issues you need to work through. You are going completely off tangent and extracting meaning from comments which are obviously not meant as an attack on thin women but on the "stick-thin" unflawed photoshopped images we usually see as standard in the media. Obviously this makes peoples "mindsets" start to think this is the "norm".

Maybe do some research into how advertising psychology works if you don't understand what I'm talking about.

And yes, if I want to use the term "stick-thin" I will. If you choose to get so upset by that you need to work on YOUR issues.

user1641832968632486258 · 16/01/2022 16:47

Hang on, why is it ok to use dehumanising language about slim women but not larger women?

coogee · 16/01/2022 16:50

Hang on, why is it ok to use dehumanising language about slim women but not larger women?

Because they aren't "normal".

SleepingStandingUp · 16/01/2022 16:51

She needs the next size up pants

ChardonnaysPetDragon · 16/01/2022 16:53

@user1641832968632486258

Hang on, why is it ok to use dehumanising language about slim women but not larger women?
Quite.
gogohm · 16/01/2022 16:54

I think it's great, I know what they will look like on me, not flattering so will avoid (£18 for knickers! That's why mine are all Tu)

EBearhug · 16/01/2022 16:56

I'd say it's worked well for JL. 7 page thread on one of the biggest women-dominated websites in the country, and over 100 people viewing the image. You couldn't pay for that.

Nixbox · 16/01/2022 17:00

I had an advert on FB fro Asos for Pretty Polly lace shorts. The photo was so bad that I clicked on it to see exactly what they were - they were beige lace shorts to stop thighs rubbing. But they dug in around the model's waist and thighs to the point of looking uncomfortable. Because they were sheer, you could see her pants which were also really tight and ill fitting.
She was probably a size 12-14 with a little bit of fat I.e. a fairly average shaped woman but I can't understand why a company would want to make the model look so bad in a product they are trying to sell.

MyDcAreMarvel · 16/01/2022 17:01

It looks awful the knickers ( unless my link is wrong as there are no pants) are far to small and the model is overweight.

NeverDropYourMooncup · 16/01/2022 17:10

It's a brilliant image.

It shows me absolutely clearly that the pants would cut into my arse and the band would get right up into my section scar and cause abrasions.

With the standard size + Photoshop images, there wouldn't be any indication of this at all.

Glowtastic · 16/01/2022 17:19

@ZoeTheThornyDevil

In the sort-of defence of underwear retailers and modelling, I think there are actually obscenity rules about showing pubic hair, which means that all pictures of see-thru knickers have to be edited or carefully blocked re: model's pose.
I think I read somewhere that when modelling underwear, models are given a skin coloured thong to wear underneath that's pretty much invisible.
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