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Original poster

What age is Seasalt aimed at?

554 replies

ChampagneWorries · 08/10/2021 21:11

I went shopping for a coat today and the lady is my local boutique was trying to convince me that most school mums wear Seasalt coats and Seasalt is great for my needs (warm, stylish, waterproof).

She seemed abit put out when I mentioned I felt Seasalt were too old for me and I felt their target market is late 40s plus.

What age would you say Seasalt is aimed at?

OP posts:
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Tailendofsummer · 09/10/2021 22:14

A grandmother can range from around 36 up, ie younger than the age I became a mother at. Why not say what you actually mean, the decade the person is in?

purplebatbear · 09/10/2021 22:20

@CrispyCold

I got a sea salt coat when I was early 30’s because of recommendations on here. Then found a school run grandmother in my daughter’s class had the same coat…my dh told me I was stupid, but I’ve put the coat away in storage until I’m at least 50. I’m only 38. It was a £150 coat too 😣
Isn't that a bit of a daft reason? You should enjoy the coat you clearly liked enough to buy. Who gives a damn who else is wearing it and what age they are? Your choices should be about what you like and nothing else!!!
EllaPaella · 09/10/2021 22:30

@SirChenjins

Black straight leg trousers and a black and white top with buttons that looks like something you could have bought in BHS isn’t something I’d like to wear - dull in the extreme.

That model looks great because she’s a stunning woman - nothing to do with the clothes on that photo.

I wasn't referring to the clothes she was wearing in the photo.
RampantIvy · 09/10/2021 22:35

What do you wear @SirChenjins?

olympicsrock · 09/10/2021 22:35

I am 43 And have a sea salt coat for wearing at football matches. Brilliant for the purpose of a mum coat.

I do think most of their stuff has an older image though

SirChenjins · 09/10/2021 22:36

You said she makes these clothes (from Mint Velvet etc) look elegant and cool though because they are. Those clothes in the photo are from Mint Velvet Confused

Onthetrain75 · 09/10/2021 22:37

I am 46. I associate it with my mother in law. She is 77.

olympicsrock · 09/10/2021 22:38

I have thanked my lucky stars for my coat on many an occasion when warmer and dryer than almost anyone else! Much admired by others....

RampantIvy · 09/10/2021 22:39

Please can someone answer the question - where do young people buy their ultra fashionable unfrumpy clothes?

scottishnames · 09/10/2021 22:39

But Crispy Cod why do you think that a coat "that a grandmother is wearing" can't be attractive, or suitable to be worn by women of a different age? Makes no sense to me. It simply depends on the coat. Is it well-proportioned, simple, well-cut, well-made, of a nice fabric, suitable for its purpose. Etc etc?

All my adult life, I - and many friends - have worn second hand or vintage clothes. We don't know the age of people who have worn them before us and it does not matter all. There are very few clothes - bikinis, perhaps, but most of us spend far less than 5% of our lives in them - that are suitable only for young women. For the rest, as so many other posters have said, it's HOW you wear a garment, and HOW WELL it suits you, that actually matters.

I don't want to be ageist in return, but, having recently been to a big city, I saw several young women in clothes which - to my mind - most certainly did not flatter them and which I would hate to be seen wearing, whatever my age. I also saw some women in attractive, flattering, simple clothes that I honestly believe could have been worn, to their advantage, by women 20 years younger or 50 years older than they were.

Changechangychange · 09/10/2021 22:40

Their coats are basically anoraks.

I wouldn’t say it was an age thing so much as a frumpy thing - you buy anoraks when you have given up on looking stylish. I’m sure they work very well as coats, but they are not exactly fashion-forward are they?

MissCruellaDeVil · 09/10/2021 22:42

I'd say 40+, but must admit I have one for the school run!

scottishnames · 09/10/2021 22:42

Please very kindly define 'fashion-forward'? What does it look like? Who decides what it is? And why?
And why does it matter?

CSJobseeker · 09/10/2021 22:43

Middle class semi-rural (or Londoner who wants the Cornish-style rural look) 35-50 year olds.

That's my image of a Seasalt customer.

SirChenjins · 09/10/2021 22:45

@Changechangychange

Their coats are basically anoraks.

I wouldn’t say it was an age thing so much as a frumpy thing - you buy anoraks when you have given up on looking stylish. I’m sure they work very well as coats, but they are not exactly fashion-forward are they?

And exactly what do you wear eg walking the dog or the kids to school in the rain, if not an anorak?
RampantIvy · 09/10/2021 22:50

@Changechangychange

Their coats are basically anoraks.

I wouldn’t say it was an age thing so much as a frumpy thing - you buy anoraks when you have given up on looking stylish. I’m sure they work very well as coats, but they are not exactly fashion-forward are they?

What do you wear in wet weather? Or do you never go outside when it rains? Or do you live somewhere where it never rains. Or don't live somewhere rural where umbrellas and elegant trench coats are impractical and look out of place? And what is fashion forward and where do you shop?

It is very telling that all the posters making nasty ageist comments about people who buy "frumpy" clothes from "frumpy" shops won't tell us where they shop, and what they consider cool and edgy.

MrsKoala · 09/10/2021 22:51

Never heard of sea salt before this thread but I don’t like the pictures I’ve seen. I’m almost 45 and I wouldn’t wear one. I don’t consider myself young but I wear a mac from Hobbs if it’s mild and wet or a North face arctic parka if it’s cold and wet.

SirChenjins · 09/10/2021 22:54

Macs and parkas are hardly edgy fashion - I have both plus a Seasalt anorak, they’re just different types of coats for different types of weathers, outings and so on.

Changechangychange · 09/10/2021 22:55

@SirChenjins there are plenty of waterproof coat options which are not anoraks Hmm

Bagelsandbrie · 09/10/2021 22:55

@RampantIvy

Please can someone answer the question - where do young people buy their ultra fashionable unfrumpy clothes?
My 18 year old buys hers from Pretty Little Thing, Asos, Nasty Gal, h and m and Zara. She is 5ft 9 and a size 8. She wears everything skin tight with her stomach out. If I wore the same things as her I’d look and feel ridiculous, and that’s okay, I don’t want to wear the same things as her!
SirChenjins · 09/10/2021 22:57

[quote Changechangychange]@SirChenjins there are plenty of waterproof coat options which are not anoraks Hmm[/quote]
Can you give some examples of waterproof jackets that aren’t anoraks and that are forward fashion?

SirChenjins · 09/10/2021 22:58

*fashion forward

Talkwhilstyouwalk · 09/10/2021 22:58

I'd say it's probably targeted at the same age as joules and white stuff. So maybe 30+

Talkwhilstyouwalk · 09/10/2021 23:00

Also remember it's style over fashion. Style
Is ageless and timeless.

MrsKoala · 09/10/2021 23:05

But Crispy Cod why do you think that a coat "that a grandmother is wearing" can't be attractive, or suitable to be worn by women of a different age? Makes no sense to me. It simply depends on the coat. Is it well-proportioned, simple, well-cut, well-made, of a nice fabric, suitable for its purpose. Etc etc?

I remember when I was about 22 wearing a coat from next ( it was very plain but bright red crombie style) and meeting my Nan, in her 70s, wearing the same coat. We had the same colouring and were both tall and similarly built so it’s logical it suited us both. Neither of us thought we were wearing the wrong generations coat.

I haven’t changed size in 25 years so I still wear the same clothes. I shan’t be throwing any of them away as I age either.