I've never heard of Boden ....

[Feelingsandtears]

I'm 28 and I've never heard of it.
Have I been living under a rock.
What age is its target audience?
Is it for the more mature lady.
All I've seen since I joined is Boden this Boden that.
Am I missing out?

Primark is brilliant for:
scarves, strappy vests that are so long you can use them as cheap maternity ones, billowy silky blouses for fat days, really trendy shoes for a girls night out, clutch bags and sunglasses.

It was a metaphor, squoosh. (My predictive text wanted to make that "squish"! How amusing.)

There, there.

Nice try. Epic fail, though!!!

I buy Boden denim it's good quality.

I'm 42 and never heard of it until I came on MN. It's an online shop. Why would I have heard of it?

My friends who aren't MNetters don't wear it.

Are you old or a mum or a combo? That patting thing is confusing. Lol

So only the mumsnet brigade wear Boden or know of it!? Weird.

Oh my god I thought Boden was an MN middle class joke thing like Tarquin and naice ham!!

If you read the quality Sundays, online or otherwise, you cannot have escaped Boden. It is lifestyle and aspirational clothing. Their catalogues used to be fab.

Aspirational for some no doubt. Frumpsville for others.

This foursome are weeping on the inside.

Especially the woman in the Sound of Music curtain dress.

Aspirational clothing 😂

Boden is ok but I take all the points about poorer quality of late, some weird sizing and high prices for what it is. Joules is a cliche, though, and sort of pretendy-Barbour lifestyle. White Stuff is awful and tunic-ridden. Too many women of a certain age with grey, mannish hair shop there.

Oh god squoosh that ad is horrific! It encapsulates in one picture why I really dislike Boden.

Lol at Sound of Music dress.

And those shorts! I had them when I was 7!

Delicate you are coming across as horribly judgemental.

Boden might be aspirational to a homeless person. What with it being clean and warm and all that.

I doubt very much anyone else is aspiring to wear Boden.

What a weird notion. Clothes is clothes.

Give me Zara/H&M over that overpriced Boden rubbish anyday.

I can't be doing with the e- mails from Johnnie, when I haven't placed an order for a while: it need only be a few weeks, and it's all, "We miss you", "Have we said something to upset you?"...
A while ago, he was reminiscing about things we'd done together during the time that I'd been a customer: "Remember that holiday in Cornwall, when you wore your painterly casual jersey dress?" ...
The litany of items of clothing mentioned which I'd purchased over the years only served to remind me how much money I'd wasted.

That 'have we done something to upset you?' Email makes me clench.

I never heard of them till I went to work for them. Now I die a little inside whenever I see the overpriced made in china multicoloured spotty shite.

I never heard of them till I went to work for them. Now I die a little inside whenever I see the overpriced made in china multicoloured spotty shite. sad

Why, were they not a good company to work for?

Ooh, Ipiggle, Johnnie will be upset about that.
He's rather sensitive.

Oh that ad linked to up thread!😆

Its all smiles and happy positive british funness on the outside. Dreadful rates driven sports direct type warehouse on the inside. And the actual cost to make and ship the stuff compared to the rrp is crazy. Even on one of there sales they have every week