The problem with primark is that they very rarely have stuff for kids that is not covered in glitter and sequins, and I can't be bothered going there 10 times only to not find anything I like for dd.
(the glittery tarty look just doesn't do it for me)
Also, I read somewhere that the reason Primark is so cheap is that they use child labour and I cannot support that....
Plus, their clothes feel sooo synthetic and shrink after just one wash...
Love the Boden kids wear because it is just that - colourful, child friendly clothes with fun patterns. Easy to avoid glitter and those stuped 'sexy' 'kitten' etc logos.... And they are made of cotton mostly, and feel soft to touch, and wash well, retaining shape, size and colour. (No, I don't work for them, and No, am not rich...)
I buy all by Boden stuff in the sale and sell worn stuff on on eBay to get some money back...
Won't buy Tesco stuff as I find it a bit tacky, ditto with a lot of Next. Also, find Next expensive for what it is...
Don't fit into womens Boden as am too big, and hubby would rather walk around naked than wear mens Boden!!