I htink that sometimes, people see ABA, and note the "behavioural analysis" bit above all else. and that then, it can be written off as "just" ebing about behaviours, or about hyper-parenting.
but of course, it is about Behavioural analysis - working out why your child is exhibiting these behaviours - do they stem form anxiety, frustration, sensory issues - and then working out how to help the child through those issues.
peopel see ABA as one "thing", when it isn't at all. it is the very opposite. it is totally child centred, as in looking at what any one particular child needs at that particular time, and hw best to deliver it - best for the child, the setting, the family etc. it prioritises which need is greatest, again form the perspective of the child, the setting and the family.
Star had it right when she said of my ealrier post re: hypothetical ABA for dd2. it would look at what she needed, and deliver that - whether in her current school, a different school, at home - whatever owuld be best for her.
I don't understand how anyone can be anti ABA on that basis. I can understand why people might be opposed ot their house being taken over, or their child being taught robotically. but I have not ever come across that (well, my house was taken over, but only in as much as it would have been had I had a nanny playing with my 2 girls, iyswim)
as I said earlier, I have tried many non-evidenced based therapies myself with dd1. one of the best I have ever done is the gf/cf diet. not yet scientifically ratified, but emains the single best thing we ever did for dd1 - without it, her ABA wold have been a lot more work, just ot "break through" to her. we have also done SI, one of the "wooliest" things aroudn, and dd1 gained great benefit from it.
I don't think I have ever been particularly strident about ABA. I do wish it were not pigeonholed as an "ASD" therapy though - imo it is not, it is just good practice for all children.