(Sorry this is long, btw)
Shall I share my story for those who haven't been bored with it heard it before? I reached target in November 2016, with a 4 stone loss. This is my fifth time at the SW rodeo.
And let's go back to the beginning...I first joined SW back when corned beef was free, and syns were spelled sIns. I lost half a stone, didn't go back after my first gain. The second time, I lost 1 1/2 stone, then pissed about and gained it back again. The third time I hardly lost anything (I really didn't gel with that consultant).
I gained all the weight I had lost - and more. I hit my highest ever weight. I started losing weight at home (just after I met DH) and then it started slowing, so I thought "Time to go to SW". This was my fourth time. This time I lost 3 stone in 9 months (making 5 stone in a year in total), and kept most of it off for three years.
And then it started creeping back on, and my eating habits reverted to - well, mainly chocolate. Then my best friend was getting married, I had two months to the wedding and I was far too fat to be a bridesmaid. So back to SW I went. I had gained half of the total loss from the time before.
Now this time I wanted to do it differently. The previous times I had been quite restrictive with myself, so when I was "off plan" (either for a special occasion, or after I'd stopped going) I was OFF PLAN. I wanted to eat in a way I could maintain for life. At this point, due to various health issues, I was on 43 tablets a day (mainly painkillers, and things for the side-effects of those painkillers 
) and couldn't really do much exercise, so it was all down to the food I ate.
I wasn't a quick loser. Over the 15 months it took me to get to target, I averaged 0.75 lbs a week. I would ALWAYS gain on shark star week. Over Christmas, I gained. On holiday, I gained. But nevertheless, I persisted. And slowly but surely, the weight came off. I went from a size 18 to a size 12. I was no longer taking any of the painkillers (not only thanks to the weight loss, I had had some pretty intensive physio etc, but it definitely helped). I was able to do some exercise (although the bits I'm allowed to do I don't particularly enjoy, and I'm not medically allowed to do the things I want to try!)
And then I hit target, from my heaviest to my lightest I had lost 100 lbs (7 stone 2 lbs). I managed to maintain that loss (staying within target zone) from November to February when we got our first BFP. Unfortunately I had a MC at 7 weeks, but I got back into target just in time to get another BFP in May (which ended in a MC at 12 weeks, two weeks ago). I now have 12 lbs to get back into target range, which I'm hoping to get rid of over the next 6 weeks or so.
It's not been quick, and it's not been easy. But it has been a journey that I've enjoyed doing. I have enjoyed my food - and when I'm "off plan" now I try to eat sensibly and not just for the sake of it. I took it 1 lb at a time (a pound a week, every week, adds up to 3 stones 10 lbs in a year). In group, whenever I was asked for a target for next week, I'd simply say I wanted a loss - because I did! In the 26 months I've been doing SW this time, I've only been SOTW twice. I wasn't in it for the fruit basket, but I have really enjoyed getting my shinies on my book and the certificates for my kitchen cupboard doors. Most of all, I lost weight to get healthy. This time I did it for ME.
and here endeth the lesson