Advertisers pulling because of swearing

[Paffle]

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

I used to post on a forum where even Dick Cheney was automatically asterisked out.

I didn't last long there.

Apologies for multiple apostrophe calamities - am typing from a train with dodge connection and couldn't bear to preview.

@ChardonnaysPrettySister

I used to post on a forum where even Dick Cheney was automatically asterisked out.

I didn't last long there.

Actually I think that's fair enough.

chardonnay was it TES? They censored Scunthorpe!

No, MakeupAlley.

I'm that shallow.

Hello Justine! How was your holiday?

It's very odd, I'm not at all sure why they care. Posters are their audience after all, nothing more.

I would like to thank the Times and some sad sack journo for giving me a laugh and OikyWank today.

Snakeybastardsugarmonkeytits

And without mn I'd never have come across the excellent "cockwomble".

Hilarious. So women posting on MN are vilified for swearing, yet the Haymarket-owned Pistonheads censors all swear words but allows blatant racism, homophobia and misogyny. I don't see any journalists getting their knickers in a twist about that.

@EmpressOfTheSpartacusOceans

Hello Justine! How was your holiday?

Not too bad thanks - bit hot - got Lucifered in Sicily (but I realise that doesn't always illicit sympathy).

Bet you're glad to be back, Justine .

You didn't miss much.

@Sittinginthesun

Bet you're glad to be back, Justine .

You didn't miss much.

So I hear .

I can understand a journalist contacting the National Trust about swearing, but confused.com?!

I wonder if they contacted Martine McCutcheon. I can't imagine that Ms 'Where the fuck is my fucking coat?' would be that fussed

Not too bad thanks - bit hot - got Lucifered in Sicily (but I realise that doesn't always illicit sympathy)

Cunting Sainsbury's made me happy today. MNers really knew how to swear back in the old days. Can you come up with a strapline that includes oikywank, twillop & twatcheese?

Bulgari, the Italian fashion label, was angered after its marketing appeared alongside posts titled “I can’t f*ing do this any more” and “Is this wanky?”

I want to know what 'Is this wanky' was all about

Some of my bestest swears are in Italian.

Oh, anch'io.

Fluffypinkpyjamas I think the full title was "Is this wanky and would you come?" which is even better! At least one poster remarked on the words wanky and come in the same title.

Was about a wedding anniversary party, sorry to disappoint.

I was once on a forum where I couldn't write "Sussex". That panned out well (Hi, I'm from a county just below Surrey and East of Hampshire). I don't have time for crap like that.

Even worse are sites where you see the likes of f**k. We all know what it means, just write it and be done with.

I wonder how many companies who frown upon swearing advertise in the hate filled gutter press...

Music ah thank you, oh yes I saw that thread and I also thought the come bit completed it nicely

I think the advertisers are quite correct. The swearing by certain types of users is childish and impresses few.

Even if it is a "non-story", the point stands. The swearing and vulgarity are going to affect advertising revenue. Better think more seriously about biting the hand that feeds you, mumsnet.

Even if it is a "non-story", the point stands. The swearing and vulgarity are going to affect advertising revenue. Better think more seriously about biting the hand that feeds you, mumsnet.

Mumsnet has been around (and swearing) for over ten years. So it clearly isnt going to affect revenue. Name a major politician who hasn't done Mumsnet recently? They're not stupid enough to overlook a large intelligent, engaged group of women. I doubt the advertisers are would either.