Advertisers pulling because of swearing

[Paffle]

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

being sweary does not mean the swearer is less intelligent. being non sweary does not give you a higher IQ.
No, but swearing doesn't add any information, and is not acceptable in many places, so while i don't mind it too much, I don't really get why its so important to people as a mumsnet 'right'?

What I resent is advertisers laying down the law-"you be good girls and not be rude or we won't give you our pennies" MN is Sweary (boo sucks to those it offends) so if you don't like it off you trot.
Personally, I think advertisers should be proud to be on a site that supports, empowers and helps so many women.
(NT for me can bog off, but that's a different matter)

My dad used to say that swearing was for those of limited vocabulary. To which we would cry in unison 'bollocks!' Poor dad, he tried...

My adverts broke for a while the other day. I just had a tiny sad face on grey at the top. I enjoyed that time very much

"The result showed that people who could name the most swear words within a minute also tend to score higher on an IQ test."

www.google.co.uk/amp/www.independent.co.uk/news/science/intelligent-people-tend-to-be-messy-stay-awake-longer-and-swear-more-a7174256.html%3famp

The TES forums died when they became heavily moderated.
MNHQ would have to decide whether swearing damages their brand.

They've said that they stop quite a lot of adverts from brands MNetters wouldn't approve of so I'm not sure how bothered they'd be about prudish advertisers.

Well given that most of newspapers get their stories from here and not from the site where it's all rainbows and unicorns. Those advertisers are missing a trick.

I do a lot of online shopping and many of times I've seen the stamp 'as voted best/tried etc by mumsnet'.

My FB full of swearing. Don't like it they can fuckoff, I swear in real life especially when ranting but know how to rein it in when in presence of the Queen.

Obviously they not researched site well as its not just mums that use this site

I agree with the poster who suggested that it doesn't fit the 1950's view of women that most advertisers still seem to hold dear.

It has nothing to do with intelligence- I work in the City and some of the most intelligent people I have worked with have been the most foul-mouthed.

But these same advertisers are more than happy to advertise in the Daily Mail?

Swearings bad but sexism, racism, homophobia, Islamophobia and promoting hate is ok?

Cognitive dissonance?

I don't get it. Mumsnet isn't the one swearing, the posters (in other words the consumers) are swearing. So we're not Offended by the association of swearing and their brand!

Lucysky

..oops... is "thin skin" disablist? There is probably a condition of very very thin skin, like the "egg shell skull rule" in law... there I've blown it again."

Don't be a dick.

Also the National Trust really don't know their demographic if they want to not be associated with Mumsnet

What I resent is advertisers laying down the law-"you be good girls and not be rude or we won't give you our pennies" MN is Sweary (boo sucks to those it offends) so if you don't like it off you trot.

Depends whether you resent it enough to pay to use MN.

I'm imagining the national trust staff living in fear of hordes of mners descending on them, acting and netting and scaring away the other customers

Effing and jeffing
I hate my kindle

I don't see why some posters have to constantly use swear words- it is not needed

I can't help but find it ironic that the National Trust has pulled adverts from Mumsnet because of women swearing but continues to advertise in the Daily Mail

Why have the NT decided now that they don't want to associate with MN? Ive been here what feels like forever 10 years almost and it's always been sweary.

Just out of interest does everyone see the Fairy ad at the bottom of their threads?

The National Trust are constantly recommended on MN, biting the sweary hand that feeds it.

Pretty poor show if they are advertising with the Daily Mail still though

I don't see why some posters have to constantly use swear words- it is not needed

Says who? If it's the word I'm thinking and feeling I'm going to use that word. I don't see any reason to self moderate because an adult can't have their eyes affronted by a bad word.

Also if it's good enough for Corbyn, Cameron, Clinton etc fuck the NT.

I bet even the Pope says the odd swear word.

I don't recall ever having seen adverts from any of those named brands

AIBU thread

www.mumsnet.com/Talk/am_i_being_unreasonable/3010173-to-find-it-strange-that-the-National-Trust-has-pulled-ads-from-Mumsnet-because-of-swearing-but-advertises-in-the-Daily-Mail

I don't recall ever having seen adverts from any of those named brands

I've seen the NT trust ones for the Cadbury Easter Egg hunt

(the ones that got the Daily Mail and Theresa May all worked up)