Advertisers pulling because of swearing

[Paffle]

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

I came on to find a thread on this after reading it in the paper today.

I'm afraid I'm in a minority here.

I don't swear (OK, very mildly very occasionally) and don't live, work or socialise with people who do. I don't particularly like seeing it on here. It feels very childish/school playground / as if posters are trying to appear tough.

I find it quite hypocritical that MN tolerates it when they have such strict guidelines on other things that may cause offence/upset (loads of 'Trigger' warnings in thread titles etc which might upset some but no worries about those upset by swearing).

I'm no prude (far from it) but would much prefer to see the site clean up its act a little and if companies pulling ads helps, personally I don't see it as a bad thing.

If you don't like swearing, surely other websites are available

It seems odd to want MN to change to suit your particular preferences instead of just going to one of the many sites that already filter swearing.

No. Other websites aren't the same as MN. I enjoy the discussions on here and have no desire to leave. I would just prefer a reduction in the childish swearing I see here.

Greenshadow, mere words are in no way equivalent to the personal and highly sensitive topics that attract trigger warnings. The odd f bomb may make some people cringe. A thread about the death of a child is likely to stir up some genuinely painful memories of a real life situation for some posters.

Ahh, this is where this morphs into the Great Annual "Why, oh why do some mnetters feel the need to swear?" Thread. Like the changing leaves and the appearance of cream eggs it happens every year.

I have National trust membership and regularly swear at their sites. I thought I'd finally found a demographic I fit into.

Green you prefer the discussions that are allowed to happen on MN. Without being moderated. To change that would make it netmums.

So off you pop if you're that offended.

Personally I like being treated like an adult and being able to say what I actually mean.

Well I kind of agree with Green. We love mn enough to want to be here if it means we have to put up with the swearing.

And you can fuck right off with so off you pop Perfectly. How condescending.

And yes I am aware of the irony. Sometimes being baker I swear is useful.

I spend a fucking fortune on National Trust family membership. And their discount code on here never fucking worked anyway. I would cancel my subscription but the Victoria fucking sponge is too good..

....being able to.... nothing to do with baking.

Sweary bakers

I was wondering what baking had to do with swearing

I can understand people not liking swearing
I find the argument that it's a sign of poor education or limited intelligence to be particularly stupid though. Pretending some kind of moral superiority for choosing not to swear just makes the poster look prissy and small minded . It's just a choice, a different point of view and feeling differently about it is fine without making up some weird superiority

Comparing it to topics that attract trigger warnings is also pretty silly. I might want to avoid a thread about child abuse because I am really struggling so a warning is helpful. If seeing the word fuck written down would trigger you then I would think the whole of the Internet were best avoided.

oh the true fucking irony there Through. So glad you see it though

All these people saying they like the discussion on MN without the swearing, totally missing the point of how great discussions happen ie no fucking moderation.

And you can pop off too to netmums if you want. I wouldn't fucking miss you.

What I resent is advertisers laying down the law-"you be good girls and not be rude or we won't give you our pennies

Misread as we won't give you our penises.

Now that's a threat...

Ach, tell 'em all the fuck the fuck off to the far side off fuck, and then fuck off some more. The cunting twats.

Sorry to all the sweary bakers

I'm not going anywhere Perfectly, sorry to disappoint.

The article felt sneery to me. It's all a bit rabid-mummies-scaring-the-innocent-baby-advertisers away.

Good Luck to any advertisers trying to sell to consumers who don't swear

But they don't advertise directly on the site anyway. And I think fuck em.

If MN start censoring the words I choose, I will leave. The freedom to express ourselves as we see fit is what makes this site better than the competition - if MN loses us, then they will also ultimately lose advertising and revenue.

I have used this site for a long time and it has always been sweary - it's hardly news to advertisers.

Personally I think Bulgari sell ugly shit - being on a site with swearing is the least of their problems. And didn't the NT recently decided to 'out' a very private man against the wishes of his family? Perhaps MN should decline to be associated with them?

I also hate the fact most the adverts on my screen are for things I've searched on google and already purchased. So fuck off sodastream - I've already bought a refil.

I was wondering what baking had to do with swearing

Plenty at midnight when the cake you need for the next day has just failed and you don't have enough ingredients to make another one.

I've got a mouth like a sewer but I'm also a National Trust member. Now I'm so fucking conflicted 😣

I quite like the idea of a Bulgari advert appearing next to a thread saying 'Is this wanky?'

Not yet has a chance to rtt but came on after reading the article in today's Times cos I knew there'd be a thread 😀 Made me think a) there's not a chance of MNHQ banning sweary posts: even though I hardly ever swear irl or on MN, ribald banter and open downright bad language are core to the MN identity. I mean, where would we be without "twunt", for example?
And b) kudos to the first advertiser who gets on board with this properly...I'm envisioning some sort of "this aren't just any wanky teacakes, they are M&S wanky teacakes" type piece. Would go down a storm 😀

I heard that swearing is good for you, It releases stress I swear all time, It just comes out of my mouth.. fuck fuck fuckity fuck!!
Lets face it, it feels so much better when you swear if you're angry, or you stub a toe, which I tend to do at least once a week