Am I the only one to be a bit sad that Mumsnet have caved in?

[oliveoil]

Don't know, just feel a bit that some people felt it necessary to report mumsnet to a baby milk board or whatever it is for a so called breach of advertising. If you use and love a website why on earth would you want to get them into trouble?

Hmmmmm. I bet they feel like they have been beaten up this week. Storm in a teacup.

V weird.

Crikey.

Been v busy most of the afternoon. Come back to this.

I think its wrong (and I think this has been discussed in the past) for m/netters to hide behind a name change (and you have changed your name haven't you milkymouth)to be rude to other people.

Who are you milkymouth?

Yes I ignored that barbed remark Cam as I didn't want to rise to someone who is obviously hiding behind another name.

lets face it milkymouth is still breastfed by his mother

bittie....bittie

@ Fio

easy now Fio2, no red rags on my thread please.

Fio, wish I was on whatever you are today

OO, advertising works. That's why they do it. Infant formula is still advertised in professional midwifery journals. I have heard numerous people on here and in RL say they trust their midwife/HV to advise them. Are they impartial? Not as much as we'd like to think.

The formula companies write the ads, then pay the fines when they're deemed to have crossed the line - because they know they often get away with it and because they know the people who see the ads often don't see that they've been fined for them.

If advertising doesn't work...why would anyone bother?

Yes but HM, not everyone is bothered about the advertising!!!!!! I couldn't give two craps whether my mw is impartial or not.

Anyway this thread is not about that so please lets not start all that again, I will lose the will to live.

This thread was about how I was disappointed at how everyone seemed to turn on Mumsnet cos of an ad.

People weren't turning on Mumsnet. They were turning on the advertiser.

With good reason.

they were reported? to a milk board!? no. surely not. your kidding right?

here custardo

According to a thread custardo, yes.

halfway down

Why are they not allowed to advertise?How else do mothers with no choice but formula get to choose the one the feel suits them best Sorry have been away for this whole thing but agree with Custy. Reporting them Is this for real?

The advertisements do not help a mother choose which is right for them, they sell their own particular brand of milk and nothing else. The milupa one inparticular implies it is close to breastmilk. Which it isn't.

Even health professionals are sucked in by the claim that it's closer to breast milk ... when my dd was born the paediatricians wanted her force-fed formula every two hours, and the one the midwives tried to push onto me was Aptamil - because they believed it to be the closest to breastmilk. Advertising works.

what is the closest thing to breastmilk?

Breasts, mts

Nothing comes close, but the answer you're looking for is formula - and of course it's the only alternative. No-one's denying that. But this company claim that theirs comes closer than everyone else's, and even the midwives are taken in by it.

unless its expressed then it would be a bottle

that made me laugh..was it meant to?!!!

Apparently the pecking order is:
Breastfeeding
Your own EBM in a bottle
Wet nursing
Formula.

With the only thing close to breastmilk being breastmilk. Nothing is close to it because of the antibodies to name just one thing.