In the UK in 2023, engagement with online dating platforms was split 61% male and 39% female. So, yes, this should mean men trying harder! They might feel like they're in a sweet shop but, in fact, there are three of them to every two women. If every user matched, a third of the men would still be single.
this has always been the case, there has ( almost) always been more single men than women , currently 100 million more men than women in Asia
men used to killed by war and industrial accidents etc, that just never happens now
after WW1, there was a surplus of 1.7 M women in the UK , due to an entire generation of men not returning from the trenches
this reverses with age , by 40 it’s about equal, by 60 there is a surplus of women
With dating the number of available “good “ men is quite low really especially after 40/50 most are married or divorced and not interested in a relationship anymore or dead
any single female over about 40 is going to have to work hard to get a relationship and the “good” single men now have their pick of partners as they don’t care about who they date in terms of dating up / down