I'm probably lazy but I've gone minimal - a few very recent selfies (I try to put a few things in so you can see they're recent ie me with a COVID mask on) and make sure there's a recent "flattering but not full on glam" full-length one as I think that's important.
Probably look like a friendless introverted loser (hang on....
) but I don't think the lack of activity or social shots really puts guys off tbh?
The profile text - just keep it simple, minimal, maybe a few emoticons and some inane statement like "I LIKE COFFEE".
I kind of work on the principle that if someone is attracted to my photos and thinks I'm their "type" and is willing to meet for a date, they won't need tonnes of persuading so don't want to oversell or overdescribe myself?
Plus people lie and BS in profiles or ignore them so there's no point saying "I don't want X, Y, or Z", just find out through chat and screening early on.
I also think the "creeps gonna creep" regardless of how I sell my profile or what photos I choose?
Respectful guys are respectful regardless of whether my photo has tonnes of red lipstick or a bikini shot: creeps just hit EVERY woman up.
In the old days of match.com, I used to put all my detailed geeky interests in, photos of me with no make-up doing wholesome activities...I STILL got the "I just want to come over and give you oral" as an introduction message type guys.